The State Administration of Radio, Film and Television stipulates that medical health programs are strictly prohibited from being QR code and can only be produced by TV stations.
In the case of various forms of medical information and medical health programs run by radio and television stations at all levels, some programs have illegally peddled drugs, health care products and even counterfeit drugs. The State Administration of Press, Publication, Radio, Film and Television recently issued the issue of further strengthening medical care. Notice on the Broadcasting of Programs and Medical Advertisements (hereinafter referred to as "Notice").
The "Notice" requires that medical health programs can only be produced and produced by radio and television stations, and cannot be produced by social companies. Strict medical health program registration management, undocumented medical health programs should not be broadcast.
The "Notice" also requires that medical health programs employ experts such as medicine and nutrition as guests. The guests must have the corresponding qualifications recognized by the state and the corresponding professional titles, and they should be prompted in the program. The host of the medical health program must obtain the qualification of the announcer's moderator and hold the certificate in accordance with the law.
Strict medical and health programs broadcast management, notice "three forbidden": prohibit the direct or indirect advertising, promotion of goods and services in the form of introduction of medical, health, health knowledge, etc. It is strictly forbidden to directly or indirectly publicize medical, pharmaceutical, medical equipment , health care products, food, cosmetics, beauty and other enterprises, products or services; in the middle of the program, including any form of "column hotline" and two-dimensional code, publicity or prompt contact telephone, contact information, address and other information.
The notice stated that it is strictly forbidden to broadcast any false medical advertisements while strictly restricting the duration and manner of medical advertisements. Advertisements for enterprises, products or services such as medical, pharmaceutical, medical equipment, health care products, food, cosmetics, beauty, etc. shall not be released in any form of disguise, and shall not be broadcast in the form of TV shopping video advertisements. A single ad can be no longer than one minute.
Notice of the State Administration of Press, Publication, Radio, Film and Television on Further Strengthening the Management of Medical Health Programs and Medical Advertisements
Xinguangdianfa [2016] No.156
Press, Publication, Radio and Television Bureau of each province, autonomous region, and municipality directly under the Central Government, Xinjiang Production and Construction Corps Press and Publication Bureau of Radio and Television, Central Station, Movie Channel Program Center, China Education TV Station:
In recent years, radio and television stations at all levels have launched a variety of medical information, medical health programs, and actively promoted scientific knowledge such as disease prevention, health care, and better meet the medical and health information needs of the broad masses of the people. However, some programs use non-professional institutions and non-professionals to illegally sell drugs, health products and medical services in the name of popularizing health knowledge. At the same time, the issue of playing fake medical advertisements is also quite prominent and has been repeatedly banned, which not only harms the interests of the people but also seriously affects the image of radio and television media. To this end, the management notice for further strengthening the medical health programs and medical advertisements is as follows:
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