Ma Haiping's answer: Why did the doctor suddenly brake suddenly?
On the last day before the Spring Festival in 2016, the founder and CEO Ma Haiping was a little excited. In the past year, the number of orders on the doctor's APP has grown very well. He told more than 100 colleagues: "Thanks to the students' efforts, according to the current growth rate, we will soon be able to go to CCTV."
Behind this joke is the faint anxiety in his heart. The rapid growth of the doctor’s appointment in the hospital for the registration of experts has made it difficult for the traditional medical system and social subjects to ignore this new force. In the future, there will be some convergence and collision, but in what way the doctor will present to the public, Ma Haiping has no bottom. He swears at the market VP Hu, no matter whether it is positive or negative, you must first prepare a complete public relations plan.
Hu Wei prepared five versions, but things came more directly than expected. The evening of March 28 this year, "Focus" reported the company to provide mobile medical services plus do a report, the program detailed how traffickers take advantage of mobile medical companies linked to the number of experts in the process, call a physician has not yet been characterized, but Also named directly.
In the evening, Ma Haiping and the company management team met very late, until he watched the marketing department send out a statement, he drove home. Just out of Dongsheng Science and Technology Park, he was chasing the second traffic light with the car in front, and people were fine, but both cars were in a mess.
For Ma Haiping, that time was the most difficult period since his work: "Sometimes mobile medical and 'network traffickers' are confused. But more people only see a doctor who seems to be being hanged. 'The entire Internet medical circle is watching us, the psychological pressure is too great."
Before starting a business, Ma Haiping had been an executive at Baidu, Shanda and Wanda. In his early forties, he chose to start a business and head into the medical industry . However, he does not think that it is a change or transformation. In fact, he is still doing the Internet, but he is using the Internet to solve some problems in the traditional industry.
In the current mobile medical market, no company has established a mature product model and business model. At the beginning of the business, Ma Haiping found that the follow-up of the diagnosis can be cut in. After the diagnosis, the follow-up is also known as the “acquaintance doctorâ€, and the target users are those who have experienced outpatient/hospital behavior. Compared with online light consultation, follow-up is based on the basis of face-to-face diagnosis and treatment. It can be qualitatively and quantitatively, with certain trust and stickiness. Doctors have more value for patients.
In August 2014, a doctor who was a follow-up doctor was officially launched. In May 2015, he announced a $10 million Series A financing, which was led by Huachuang Capital. At present, there are three main business of Yihuo doctor: expert appointment, online follow-up and secondary consultation. The company is collectively referred to as “one arrow and two starsâ€: the arrow refers to the use of 200,000 expert user resources on the platform to promote the increase of the total supply of medical resources by means of marketization; the double star is to increase the expert appointment and the second on the basis of follow-up. Secondary treatment services. Yihu Doctor is the first Internet medical company in China to do secondary treatment.
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