The mechanism of the disease is very complicated, and the diagnosis is not as easy as you think. From the whole world, the rate of misdiagnosis of diseases is 20%-30%. This is still after seeing a doctor, doing a physical examination, doing laboratory tests and imaging examinations. The results obtained, you said that online consultation is not reliable? Therefore, the current period of time Ma Yun said that the Internet will make doctors unemployed, most doctors are laughing.
What is the value of mobile medical apps? Let us first look at the pain points of the patient's visit: service experience, medical price, doctor efficiency, doctor's technology, safety and quality. Mobile medical care is not a versatile artifact. It can improve the efficiency of doctors and hospitals and improve the service experience. However, it cannot change the medical price, improve the doctor's technology, and may help improve safety and quality in certain Chengdu.
In fact, some people who go to the hospital to see a doctor do not need to go to the hospital to "see a doctor". You can do it online by "seeing a doctor". The online medical consultation of the mobile medical APP is to solve the needs of this group of people "seeing a doctor", but it can not Solve the need to really go to the hospital to see a doctor. Online plain text, chat-type mobile medical treatment is just like the popular "暧昧" chat on the Internet, and the solution is "obscenity". To solve the "real" problem, it must be F2F (Face2Face) or B2B (Body2Body), to solve the swelling of the heart and body (@冯å”'s special words) is the same, the same is true for medical treatment.
Mobile Medical O2O is "YY Hospital"
Recently, mobile medical care is very hot. Even some people are not optimistic. Companies that have struggled for many years have taken the A round or even the B round of venture capital. Many new companies have also been established. But VCs are not only interested in Online, but everyone knows that most mobile medical online earns just sipping. How to turn Information Flow or Data Flow into Cash Flow is a big deal. The problem is that the O2O closed loop from Online to Offline is the favorite of most VCs. No, many mobile Internet companies that have taken money are planning to open clinics and open hospitals.
The ideal is very full, the reality is very skinny, Online mobile medical company is not the "air force", Offline hospital is the "army" of real guns, in the medical industry , leaving Online is OK, leaving Offline is not acceptable of. In my Offline for more than 20 years, the more obvious "Army" seems to be that many fashionable "Air Force" people who do mobile medical O2O are "intentional hospitals", "masturbation capital", and finally it is likely It will end up with the same as Jarry in the "Dream of Red Mansions". In theory, if you want to achieve a true O2O closed loop, Offline is easier to do Online, and Online is more difficult to do Offline, but Offline is inherently lacking Online. The company's innovative genes and innovative mechanisms are also difficult to make true O2O. The best choice is capital to be a matchmaker, Online (Online) and Offline (Hospital), the hybrid advantage can be seen.
It takes 6 months to do APP. It takes 3 years for the hospitals of medium and above scale to be averaged from planning to opening. It takes 2 years or so to be lucky. Sometimes bad luck sometimes takes 5 years (depending on many uncertainties). factor). The average price of more than 1,000 beds in the top three public hospitals will take about 3-4 years from the opening to the bed. The popular top 500 public hospitals with about 500 beds will take less time, about 2-3 years. In places with fierce competition, the top three public general hospitals will take an average of 4-5 years, or even longer to live. As for no brand, no big-name doctors, the fees are far higher than the medium-sized private hospitals in the top three public hospitals. When you can live full, you don't have to consult a physical education teacher. You will know if you count yourself.
Innovation Matters innovation, innovation
Don't think that the mobile Internet is an innovation. The mobile Internet is just a tool. If you don't practice the true mobile Internet spirit, the pig that flies up in the wind is still a pig. An industry's subversive innovations often do not come from the industry itself, not from the mainstream of the industry, but from the edge, and more and more innovations may come from external spoilers, such as Ma Yun.
Ma Yun is right: In the future, the innovation of mobile Internet will make many doctors unemployed, but the real good doctors will not be unemployed. Those who are unemployed are the dispensable doctors who can only prescribe drugs. The TAs will be eliminated. Ma Yun only accelerated the death of the TAs.
Ma Yun said wrong: dead doctors who are irrelevant, we need more real doctors, no doctor Ma Yun will not die, many doctors will die without a doctor.
In fact, the mobile medical apps who took the money also understand the truth of VC "seven-year itch". Now everyone is swarming and looks very lively. In fact, the competition is very cruel. Who can really attract PPH (don't understand wrong) Not to say that my old PPH "postpartum hemorrhage", I said: Patient, Doctor Physician, Hospital Hospital), who can laugh to the last IPO. Unfortunately, most people can't get this day. After 3-5 years, most mobile medical apps will disappear. VCs don't care who lives, as long as they can have a large IPO in dozens of mobile medical apps, they can earn a lot of money. However, it is only this reckless and slamming and succession that will lead to the "Alibaba" of the medical profession.
A good mobile medical app should be enough for Sexy to make people feel that it is the only way to catch the PPH.
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