After experiencing the investment frenzy of e-commerce and mobile Internet, the growth of the Internet field is getting weaker. Investors are increasingly turning their attention to the medical field, hoping that medical care will take over the development of the Internet and drive the rapid development of the Internet. However, due to China's medical system and market, it is difficult for medical care to become a new leader in the Internet field in the short to medium term. However, the investment in Internet medical care will still be very hot, but the time of explosive growth is still far from coming.
After the rapid development of the mobile Internet, the focus of US investment has turned to the medical field. According to Rock Health, US investment in digital healthcare in 2014 has reached a record $4.1 billion. The development of this round of digital medical care in the United States is mainly driven by policies. Since the "parity bill" introduced, the United States, demand for medical expenses control, remote medical help control health care costs is to get the explosive growth around the electronic medical records of telemedicine, community doctors, physicians and community reviews Insurance price comparison websites and information software that helps hospitals effectively control fees have seen significant growth. Along with the growth of these companies, a lot of money has begun to flood into this industry. In 2015, several digital medical companies have been preparing for listing, and investment has gradually paid off.
Compared with the digital medical care in the United States, the development of digital medical care in China is still in the process of exploration. So far, there is no clear profit model. Although the main market demand, such as aging, excessive medical expenses, and high incidence of chronic diseases, is the same, China's digital medical care cannot achieve rapid growth like the United States.
There are three reasons why China's Internet medical investment cannot be developed on a large scale: First, policy restrictions. China's overall medical control policy is also focused on drugs, not on core care. This is because the cost of medical treatment in China has been depressed for a long time, which has led to serious medical treatment. In order to balance the rapid increase in medical expenses caused by excessive drug costs, medical policies are concentrated on drug price restrictions. Therefore, when the policy is still focused on drugs rather than medical treatment, the overall motivation for hospitals to control medical expenses is insufficient, and from the diagnosis and treatment to insurance to electronic medical records, it is unable to achieve rapid development.
Moreover, the current policy restricts the development of telemedicine, which hinders the development of the core part of Internet medical care. Therefore, China's current Internet medical care is concentrated in the pharmaceutical field. However, drugs are the core of the hospital's profitability. The hospital not only has no incentive to promote change in this field, but also finds ways to hinder any change in the pharmaceutical field. Therefore, the overall development of Internet medical care is bound to be very slow, depending on the policy changes.
Second, the lack of payers. China's commercial insurance is weak for a long time, unable to effectively control the hospital, and it is impossible to require the hospital to accept remote consultation and mobile medical control. The medical insurance is more of a savings-type insurance, and it is impossible to effectively supervise the hospital. Although the medical insurance payment price has been put on the agenda, without an effective supervision system and a strong control tool, the medical insurance payment price is still unable to increase the medical expenses.
Third, primary care is weak and cannot provide back-end services for Internet medical care. The long-term weakness of primary care in China has led most patients to go to large hospitals, which further weakens primary health care. The development of Internet medical care is inseparable from the final medical service, and when doctors in large hospitals are struggling to cope with the offline outpatient business, they do not have the time and energy to serve the online. When primary care is not trusted, users cannot trust and use such Internet medical services. Therefore, in order to develop Internet medical care, it is necessary to strengthen the services of primary medical care. It takes a long time to develop and promote primary care, and it is not possible to complete it quickly in the short term.
Overall, in the short to medium term, it is difficult to expect comprehensive changes in China's health care system. Before the completion of the comprehensive transformation, Internet medical investment will continue to develop slowly, and it is difficult to achieve leapfrog growth like the mobile Internet. However, this does not deny that the Internet medical field can still produce excellent companies in the current field, but this is very difficult for entrepreneurs and investors, and it requires a certain period of exploration and practice.
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