Smart watches encounter a cliff-like fall: the only healthy bracelet is optimistic

In 2016, the smart watch market fell into the ice hole, and the market performance plummeted. According to the wearable market report released by IDC not long ago, shipments of smart watches totaled 2.7 million in the third quarter of 2016, down 51.6% from the same period in 2015 (5.6 million).

As the overlord of the smart watch market, Apple's smart watch product sales decline is the first to bear the brunt, with only 1.1 million shipments, a sharp drop of 71% compared to the 3.9 million shipments in the third quarter of 2015. .

Although the performance of the smart watch market in 2016 was mainly dragged down by Apple, we should see that the crisis in the smart watch market is far worse than the number.

Compared with the cliff-like decline experienced by smart watches, the smart bracelet/smart watch products with the concept of health tracking have maintained strong vitality and market vitality. For example, TOP5 manufacturers in the smart watch market, Apple, Garmin, Samsung, Lenovo (Motorola Division) and Pebble, in addition to Samsung's steady growth of 9%, Apple Apple Watch sales plummeted, Lenovo Lenovo (Motorola) and Pebble are in a situation Difficult, Lenovo plunged 73% year-on-year, while Pebble plunged 54%.

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