How to build a national brand in the medical device industry?

In the world medical device industry , Weigao is a famous Chinese brand. In recent years, with the advantages of technological innovation and quality management, Weigao Group has broken more than 100 foreign technology monopolies, saving patients hundreds of billions of dollars.

In China, an average of 1 patient with kidney disease will be added to each year. Expensive hemodialysis also puts a heavy financial burden on the patient. The “artificial kidney” dialyzer independently developed by Weigao Group has changed the traditional treatment of kidney disease.

Li Yonggang, director of the National Engineering Laboratory of Weigao Medical Implants, told the author that the company has independently developed hollow fiber dialyzers with independent intellectual property rights. Each dialyzer contains more than 10,000 hollow fiber filaments, each of which has 10,000 hollow fiber filaments. Multiple micropores. This product appeared in the field of international dialysis for the first time in China.

In the Weigao Group, there are more than 100 innovative products that break the monopoly of foreign technology. Before the emergence of the domestic heart stent, each imported product was as high as 30,000 yuan and 40,000 yuan, and Wei Gao used the self-developed heart stent to quickly lower the price of this product to seven or eight thousand yuan. This is the only one for China. Patients save more than 10 billion dollars.

Weigao's strength comes from the high attention to scientific research and the strict control of quality. They spend more than 5% of sales revenue each year for research, and have hired more than 100 academicians as R&D consultants, and established more than 20 technology research and development centers or pilot bases integrating production, research and research, and internal control standards for product implementation. Also stricter than national standards.

With its technical advantages and quality advantages, Weigao Group's sales revenue in 2014 exceeded 20 billion. The main economic indicators have increased by more than 40% for five consecutive years, and the contribution of high-tech products to corporate profits has reached more than 90%.

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