Dr. Chun Yu announced yesterday the new road to be taken in the future - service-type medical e-commerce. The basic logic lies in the “strong relationship†and “long relationship†between users based on the service advantages of Chunyu's online inquiry platform, and the creation of a new model of medical e-commerce based on service. Breaking the traditional e-commerce model with flow as the core, Chunyu should realize the transition from “one medicine†to “one medicineâ€. Since then, Chunyu will start the D round of financing and plans to conduct an IPO in 2017.
The image of the sharp brother thinker is getting more and more popular. The new strategy of Chunyu is very innovative. From the flow of electricity to the service e-commerce is indeed in line with the theory of evolution. However, there are many difficulties and obstacles on the road to evolution. This new road has some thorny problems for Chunyu. It needs to find a way out. In short, it can be summarized as two questions that are not very good to answer: 1. How can I go? Let medical e-commerce be an easier way? 2. How does Spring Rain design a service-oriented logical architecture that targets sales?
How can it make the medical e-commerce an easier way?
First of all, the service is also good traffic, since they are all identified as medical e-commerce, they have to solve the problems that medical e-commerce needs to face, including online drug sales qualifications, online sales of prescription drugs, how to be included in the medical insurance reimbursement system, and medical logistics problems. ,and many more.
In the spring of 2014, Chunyu used a strategic cooperation approach to try to guide the profit model of drugs. The pharmacist online pharmacy was embedded in the Chunyu online consultation platform and pushed to users. At this time, Chunyu is still the drainage channel for medical e-commerce. Of course, this kind of grafting model is not considered to be a medical e-commerce. At this time, the spring rain is only for the drug dealers.
Obviously, the spring rain of 2015 is no longer willing to continue in this grafting mode. As it is determined to officially step into the medical e-commerce camp, Chun Yu will have to face the rules, restrictions, thresholds and competition that follow.
Of course, Chun Yu must be able to calculate the pros and cons of the decision after weighing the future prospects and barriers of the online consultation and medical e-commerce. Behind this, the looms of our onlookers can be understood - I am afraid that it is really impossible to earn money by selling services!
Although Chunyu cut into e-commerce as a service, the proposed service e-commerce model is innovative in the field of medical e-commerce. However, other pharmaceutical e-commerce companies can still replicate in reverse, that is, to introduce services to their medical e-commerce platform. In the case of Chunyu, Walgreens, a famous American chain pharmacy, has added many service items as pharmacies, such as medication reminders, physical examinations, home-based emergency services, etc., to increase the added value and attract users, the effect is quite good. This mode of spring rain can be emulated, but other medical e-commerce emulations, if not more direct, at least have no major obstacles. In fact, Jianyi Online Pharmacy has released Dr. Jian Yi, a doctor-patient exchange platform.
Let's analyze, from medical health consulting services to e-commerce, what is the difference from e-commerce to medical health consulting services?
The former is a medical health consulting service platform that sells drugs as the main source of revenue. The former provides consulting services and then guides you to purchase products. The more you buy, the higher the benefit of the service. In this mode, will you trust this service?
The latter is a pharmacy that sells medicines and provides additional value-added services. You have the need to buy medicines first. You choose to buy some extra services here, and you still have autonomy in purchasing medicines. For patients, even if these services may not be suitable for me, at least there will be no loss.
If the impression of the last consumer is this, the spring rain is obviously not a good chance. This leads to the second question: how Spring Rain designs a service-oriented logical architecture that targets sales.
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