Smart medical accelerated landing: Tencent Ali competes for hospital resources

In the fierce battles of several e-commerce giants, smart medical care is accelerating.

WeChat "Guangzhou Health Link" public number was launched, and successfully installed 60 hospitals in Guangzhou "WeChat". Recently, the “Ali Health” APP created by Alibaba Group has also been tested on a number of medical institutions and online pharmacies to make final preparations for the official operation. Tencent is still doing the registration platform. It seems to be dealing with people and doing community service. Ali is still doing platform business and wants to open up the existing Tmall medical library business and the electronic sales of prescription drugs.

Tencent accelerates the mining of hospital resources

According to public information, Tencent’s hospital enclosure in Guangzhou actually lags behind Ali at the beginning.

A few months ago, Ali’s Alipay had signed a contract with the Guangzhou Women and Children Medical Center to launch a “Future Hospital” payment pilot.

The “Guangzhou Health Link” public number launched by WeChat this time mainly provides appointment registration service to create a “pocket hospital”.

According to people from Tencent, as early as the "Guangzhou Health Link" public number, Shaoguan People's Hospital of Guangdong, Wuhan Stomatological Hospital, Shanghai First Maternal and Child Health Hospital, Foshan Hospital and other medical and health institutions have taken the lead through WeChat wisdom. Medical solutions have revolutionized the medical service model.

At present, Tencent is working hard to build a WeChat full-process medical treatment platform, which is intended to change the traditional medical service model, and to use WeChat's accurate service notification template message, so that patients can no longer be confused between the doctor's office and the laboratory. In the future, with the deep expansion of WeChat smart medical system, WeChat also intends to go deep into critical value reminders, rotating notices, nurse scheduling, consultation and other medical process management, as well as address book, in-hospital notice, employee ordering, dean daily report, medical In the internal office automation process management of equipment repair, financial approval, etc., we want to turn the WeChat full-process treatment platform into a platform for medical management management.

Ali launches drug electronics platform

Compared with the WeChat collective package, Ali's medical layout is more direct.

The “Ali Health” client recently intervened in the hospital electronic prescriptions in Shijiazhuang, and passed the “prescription electronic” pilot to achieve the purchase of prescription drugs outside the hospital, thereby cutting off the interests of hospitals, doctors and drugs.

According to Huang Jianliang, the leader of Ali Health Hebei Pilot, Ali's current e-prescription platform in Shijiazhuang pilot is similar to the taxi-type A pp – patients can download Ali Health A pp on their smartphones. After the doctor visits the doctor, the prescription issued by the doctor will enter the Alibaba e-prescription platform through the hospital information system. If the patient wants to buy medicine outside the hospital, he can issue a purchase request through A pp, and A pp will distribute the purchase request to the nearby area. Pharmacies, pharmacies can grab a single.

Of course, this model is in front of Ali Health. There are still many problems to be solved. In addition to the prescription policy for online marketing of prescription drugs, how to stimulate the enthusiasm of B 2C pharmacies and consumers for a long time, how to avoid the "taking software" to burn money. The problem is still a very realistic and urgent issue.

The data shows that in China's trillion-dollar pharmaceutical market, prescription drugs account for 80%, of which pharmacy retail channels only account for 20%. In the case of online prescription drugs, medical institutions are still required to share prescriptions with pharmacies and patients.

In addition, the issue of medical insurance reimbursement will also be a roadblock for the promotion of Ali Health's “Prescription Electronic” project. At present, most of the domestic medicines in the pharmacy can not use the funds of the medical insurance co-ordination account, and the drug expenditure can only be reimbursed by the medical institution for the unified account. The medical insurance reimbursement policy of online pharmacies has not yet been introduced.

From the point of view of payment, one is Alipay, and the other is WeChat payment, which is tied. From the perspective of the platform, one is the whole process consultation platform, and the other is the electronic prescription platform. Both can be said to be focused. However, with the opening of the B 2C online pharmacy approval threshold, Tencent, which was slightly inferior in terms of platform, is welcoming a good time to catch up.

Tencent

Sixty hospitals in Guangzhou were put into WeChat, and there are currently 21 hospitals in Guangzhou that can use WeChat to pay.

Ali

The “Ali Health” client is an electronic platform for bidding prescriptions that will be officially launched by enterprises. After seeking medical treatment in a hospital—patients can use the “Ali Health” client to upload photos of prescriptions issued by doctors—in response to electronic prescriptions in the way of social pharmacy market bidding—patients choose to provide drug supply and distribution services based on factors such as price, service, and brand.

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