China's medical service industry is on the eve of a huge change, “promoting the construction of graded diagnosis and treatmentâ€, “combination of medical care and maintenanceâ€, “signing service for family doctorsâ€, “promoting the construction of medical associations†and other new medical reforms will become more frequent in 2017. In the first year of the upgrading and transition of the primary medical industry, all eyes of the medical industry will focus on the primary medical field.
Since December 2016, the author has begun to focus on the primary medical field. In February 2017, the company launched the industry scan of “Investment Opportunities for Primary Care in 2017†and launched the “Best of China's Primary Care†for the whole industry. Practice case" activity.
On May 17th, the author released the “Enhanced Primary Care – 2017 White Paper on Primary Care Innovationâ€, the first industry report to scan primary health care. Eight researchers from the Eggshell Institute surveyed 300+ innovative primary care. Related companies, completed in 4 months.
The report explores the development trend of the primary medical industry from the perspectives of industrial policy, technology evolution, business model, and industrial cooperation, and shares more than 20 outstanding grassroots medical practice cases.
Relying on the Internet and other technologies, new business models have sprung up, and the drizzle of policy reform will greatly promote the two-way flow of quality medical resources. Patients, doctors, institutions and regulatory authorities will be re-established. Giving new abilities, seeing the micro-information, the grassroots medical industry is bound to usher in a new revolution!
We are trying to solve ten key issues in primary care:
1. Why is the primary medical industry ushered in gold for 10 years? How to grasp the industrial opportunities?
2. Why is the best industry entry point to “energy†primary care?
3. How to empower primary care? What are the four major empowerment directions? What is the key point?
4. Which direction is more difficult, and which one is the most deterministic? What is the most reasonable path for development?
5. What kind of industrial chain opportunities will the empowerment of primary care?
6. What are the traps and misunderstandings that can not be paid attention to by primary health care?
7. Which companies are empowering primary care? Who is the best practice case?
8. Should the company be deeply rooted in the development strategy of primary medical care business or staking?
9, in the direction of choice, is to take the full chain empowerment or single-link empowerment?
10. What new opportunities will the empowerment of primary health care bring to Internet medical companies?
However, “energy†is the most important keyword that runs through this historic opportunity. The following is an excerpt from the “Enhanced Primary Care – 2017 White Paper on Healthcare Innovation in Primary Careâ€. At the end of the article, there is a way to get a full white paper.
First, primary care, the trend has arrived
1. Grassroots medical care welcomes new opportunities for development
The policy-led demand has sunk, and once it has successfully landed, the grassroots diagnosis and treatment market will usher in an incremental market space of 500 billion yuan.
In September 2015, the General Office of the State Council issued the “Guiding Opinions on Promoting the Construction of the Graded Diagnosis and Treatment Systemâ€, and proposed the evaluation criteria for the evaluation of the grading diagnosis and treatment. In 2017, the proportion of the total amount of diagnosis and treatment in the primary health care institutions should be greater than or equal to 65. %.
According to the 2016 Health and Family Planning Statistical Yearbook, in 2015, the number of primary and secondary medical institutions in the country was 4.34 billion, accounting for 56.4% of the total medical treatment, and the average outpatient cost was 97.7 yuan. If the proportion of primary care and treatment accounts for 65% of the total diagnosis and treatment, assuming that the average outpatient service cost remains unchanged at 97.7 yuan in 2015, the annual cost of primary care clinics will reach 488.7 billion yuan. This figure will be higher if the admission costs incurred by primary care institutions are taken into account.
Chunjiang plumbing "medicine" prophet, the growth rate of primary drug use is much higher than that of large hospitals
According to IMS Health's “2016 China Pharmaceutical Market Panorama Interpretationâ€, China's community drug sales reached RMB 42 billion in 2015.
Among them, the sales growth rate of community health service centers in first-tier cities is 13%, which is much higher than the growth rate of drug sales in hospital channels. Among them, the sales growth rate of Guangzhou Community Health Service Center was as high as 35%. This was mainly due to the grassroots first-inspection system implemented in Guangzhou. By controlling the payment ratio of different levels of medical institutions, the proportion of primary care in primary medical institutions was greatly increased.
The proportion of grassroots medicines has been increasing, and the income of medicines has been increasing. According to the 2016 Health and Family Planning Yearbook, the average drug income of the Community Health Service Center increased from 2011 to 2015. The average drug income in 2010 was 3.88 million yuan. In 2015, the average drug income reached 5.198 million yuan. The average annual growth rate is 6%.
The average financial subsidy income of primary medical institutions continued to rise. The average financial subsidy income of the Community Health Service Center in 2010 was 1.852 million yuan, and it has grown to 4.878 million yuan by 2015. The average annual growth rate is 21.3%. In addition, the proportion of financial subsidies to total income has also been rising. Taking community health service centers as an example, the proportion of financial subsidies to total income has also increased from 22.9% to 36.5%, and the income structure has changed significantly.
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