Today, many people are talking about mobile medicine , Internet medicine or smart medicine. However, in actual combat, you will soon fall into doubt. For example, is it necessary for a medical company to open a service number to enter the Internet era? Is it a drug company that develops an app or uses Weibo WeChat to provide services for doctors and patients, so they enter the era of mobile medicine?
Obviously, this cannot be established. First of all, starting from the fundamental values, these pharmaceutical-related companies only use the Internet as a tool to drive the original business and sales growth. They turned the external manifestation of mobile medicine and the implementation carrier into a stick in their hands, waving around and gaining benefits when they could obtain benefits. When they could not benefit, they hoped that the original vested interests would not be affected. The hospital develops its own app for registration, appointment, queuing and triage systems; pharmaceutical companies develop apps for doctors and patients, and medical device companies invest in smart hardware to create a “service closed loopâ€. This is essentially the Internet of traditional medical care. These methods may or may not succeed. But from a macro perspective, doing it is better than not doing it. If you don't do it, you only have to wait to be swallowed up. Of course, if the operation is not appropriate, or the force is too strong, it is easy for the company to fall into a quagmire, which leads to cost out of control and accelerates death. This is a dilemma, so there will always be opportunities in the industry, Never too late!
What is Internet medical care? From the most eye-catching mobile healthcare, he is not just a tool. It may destroy its original business and processes, or create new requirements. We call it "reverse refactoring." In fact, the original heavy assets of pharmaceutical companies and hospitals are vested interests, they are very afraid of restructuring, because reconstruction is essentially a "revolution." Progressive improvements and maintenance of original interests are what they most want to do. Of course, improvements will be more flexible, but it is often difficult to create breakthroughs and help them establish a leading position in the industry. Fundamentally speaking, Internet medical and medical Internetization, one is revolution and the other is improvement. Although they may be different stages of business development, they may also be different states of the ecological evolution of the industry. However, the relationship between the two is born to move toward a goal from two different directions.
Internet medical care often breaks the relationship between the original user and the service provider by means of the technology and carrier of the mobile Internet, and then reversely infiltrates, subverts or self-builds. Its core is "reconstruction relationship". What kind of logic is this? From an early stage, after any emerging technology comes out, it must be combined with the previous industry, and then gradually begin internal optimization and improvement, and eventually there may be problems of life. All organizations or companies have an instinct to build a perfect system. They are constantly optimized in the original system and wrap themselves up. This is like a silkworm weaving silk weaving, incorporating ourselves, but the silkworms wrapped in the scorpion. It is difficult to see the world outside. Even if they know the problem, they can't do anything, so this logic usually breaks here. Few companies can break their arms and re-enter, and the luxury is perfect, it is just a glimpse of space. And with a new system to reverse subversion, that is what Apple has done, your PC is the king, then we will innovate to move the mobile, ecological evolution from another dimension to hit the entire PC.
Whether it's mobile e-commerce, group buying, travel or internet education, you can use the most easy-to-understand taxi to make an analogy. Many taxi companies are very strong, with tens of thousands of vehicles and abundant funds. In fact, taxi companies also have such business expansion needs, so how is it done? They used the phone to call the car first, and then started to operate the mobile car APP. Many taxi companies have their own software, but everyone basically does not know, but after the APP has achieved a certain degree, it will not continue to invest. There are two reasons: 1. After the taxi company develops the APP, no other taxi company will cooperate with them; 2. If you continue to do so, the cost will be out of control and become a "tumor", which will erode yourself. This is actually similar to Suning’s anxiety. Whether it's Didi, Fast or Uber, they end up refactoring the way they travel. The original way of calling is: passengers beckoning on the side of the road, the taxi does not know the destination of the passenger, and the passenger does not know when the taxi driver will arrive, whether it will refuse. This will also lead to the blind running of the taxi, the inefficiency. After these tools appear, the taxi driver can choose whether to load or not according to the destination of the passenger. You can carry passengers nearby, which saves time, reduces costs and reduces congestion. And passengers can also reach their destinations as quickly as possible, as if they were helping taxi companies build a more perfect system. However, after the ecological evolution, you will find that during the peak of the taxi or late at night, especially in the north, if you do not use these tools, you will not be able to get the car. All the cars have their own purposes, even if they are running. You can't get a taxi. What's more, taxis will ask for some unequal demands, they will ask for a fare increase, and they will not pass without raising the price. Internet companies have used these tools to refactor the taxi process and have successfully provided users with many conveniences.
Normal progress to here, everyone will think that this is the end, if the taxi company developed its own APP, the story must be broken. But at this time, third-party companies such as Didi have started to do special cars. In other words, it once again subverted the way of travel, reversed an ecology with a massive user base, and then squeezed the original taxi industry. Analog mobile medical industry , you can understand the original taxi company as a hospital or pharmaceutical company. In the long run, if mobile medical care is successful, then it must be a rival relationship with hospitals and pharmaceutical companies. It is a kind of competitive relationship. . The more you develop, the bigger the traffic, the stronger it will be.
There are two ways to park a car. The first one is the car rental in China, including the Didi Express, which has its own car. The second is the Uber way, that is, the social car, and then all through the information flow. These are two routes, one is self-built and the other is social. Socialization is also the use of third parties, in fact, mobile medical is the same. Chun Yu and the good doctor are not self-built doctors. They cooperate with ready-made medical institutions and doctors. Just like you have a car in hand, then I will direct you to the flow. You will do it. I will divide it. It is a Uber way. Lilac Garden is a car rental method in China. All of them are self-built. They buy their own fixed assets and recruit their own doctors. There are also safe doctors who use this model. This type of car mode will appear when mobile medical development reaches a certain stage, but it can also have other modes. For example, registered networks and doctors, although they use the doctors in the system, but ultimately want to release the doctors and patients in the system, the establishment of extracorporeal circulation in the future, but may not necessarily carry out similar entity heavy assets investment, between the above two Between modes. In fact, self-construction and socialization are also rivals. The cost of socialization is relatively low, but it is difficult to control. Self-construction requires enterprises to have strong capital, product and marketing capabilities. No matter which model, it can't be made by a traditional company like a taxi company. In other words, when the medical Internet is being used, when hospitals and pharmaceutical manufacturers do halfway, they basically stop. If you become another company and finally subvert yourself, it is very difficult to give up the original industry. The medical Internet and Internet medical treatments seem to be similar in the initial stage. There are still many people who think that traditional enterprises are more reliable, but in terms of business form, logic and ultimate goal, the two are completely opposite.
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