Video consultation: innovation in mobile medical consultation mode

According to the "China's 35th China Internet Development Statistics Report" (hereinafter referred to as the "Report") released by China Internet Network Information Center (CNNIC) in February this year, the user scale of the online video industry has been increasing since 2008. As of December 2014, the number of online video users reached 433 million, an increase of 4.78 million from the end of last year. This number is continuing to grow as the number of Chinese Internet users grows.

Mobile video, for the general public, this once stranger vocabulary has long been familiar, along with the continuous innovation of Internet technology, 4G drives the upgrade of mobile applications, mobile video ushers in a rapid development stage, the general public The more you enjoy the convenience of mobile video. The rich form of mobile video, large information capacity, strong interactivity, high user experience and wide range of communication have given birth to mobile video applications to a wider range of fields, such as entertainment applications, mobile healthcare , and smart homes.

According to statistics, mobile video is applied to the mobile medical field. Currently, there are several mainstream application modes at home and abroad: disease treatment tools, exercise fitness applications, surgical video information, and video interview applications. This article cuts into the recent hot Internet + medical, focusing on the application of mobile video in mobile medical consultation mode.

Foreign video interview applications have been more common

In foreign countries, the application of mobile video to mobile medical care has already appeared.

American Well is the first telemedicine service company certified by the Telemedicine Association in the United States, which specializes in video consultation services. The company provides patients with home or workplace medical services, and with the company's mobile and online platform, patients can connect with clinicians via video, secure text chats and phone calls for online access. American Well is currently charged at $49 per 10 minutes.

Health Tap is a website that was founded in 2010 to focus on medical services. It starts from the Q&A website and brings together professional doctors to answer questions. In July 2014, Health Tap launched a new service: Health Tap Prime, Live Health Online. Users can pay a $99 monthly fee to have a video conversation with a doctor to achieve telemedicine results.

Doctor On Demand is a mobile medical app that connects doctors and patients so that users who need it can get professional help anytime through the video. When you need it, you need to briefly describe your problem, then Doctor On Demand will send your request to all doctors on the platform. If a doctor responds to your request, you can start the video directly with the doctor. And during the video, you can also send a photo to the doctor to help him determine your condition. However, Doctor On Demand's $40/time charge is quite expensive compared to Health Tap.

Domestic mobile medical care is mainly based on text and graphic consultation, and the video consultation mode has emerged.

In China, although mobile medical started late, it has developed rapidly. Especially in 2014, mobile medical spurts broke out, and investment giants, pharmaceutical companies and entrepreneurs entered the market. At present, the most popular among them is the Dr. Chun Yu who started earlier. Chun Yu is mainly concerned with light consultation. Its consultation mode is the mode that most mobile medical applications in China currently use.

In mobile medical applications such as Chun Yu, users describe symptoms and problems by text or upload pictures. After waiting for a period of time, the doctor will use the rest time to reply to the questions through text. This kind of consultation mode effectively utilizes the fragmentation time of doctors, and respects the psychological habits and text communication habits of users to protect privacy, which has been welcomed by many users. However, as time goes by, the problems exposed by the text consultation mode are more and more obvious: if the user expresses the mistake or the symptoms are complicated, it only takes multiple questions and answers through the text consultation, which takes a lot of time and the user experience will be greatly reduced. If the doctor and the patient can be directly connected by video, the doctor can judge through the external image of the patient's mental state, body weight and other factors to achieve a more accurate judgment. At present, the introduction of mobile video into mobile medical care has become a part of network hospitals and entrepreneurs actively exploring new innovations in mobile medical care.

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