According to relevant statistics, the overall size of China's Internet medical market is expected to be 11.39 billion yuan in 2014, of which mobile medical care will reach 3.01 billion yuan, accounting for 26.4%. It is safe to say that China's Internet medical industry is already in rapid success. In the long run, many hospitals, doctors, pharmaceutical companies and other entities have participated in it, trying to seize the commanding heights of the industry. Among them, the offline hospitals, chain pharmacies and Internet platforms have a unique position in the development of Internet medical technology. The development advantages and growth prospects of the Internet medical industry.
Internet medical development is becoming mainstream, and it can become a general trend
Why do we say that the offline medical hospitals, chain pharmacies and Internet platforms in the Internet medical industry are the mainstream and the most promising? Because the development of China's Internet medical industry has its inherent characteristics, the patient's medical consumption is relatively rigid, and hospitals, doctors, and pharmacy service terminals are relatively scarce. These three are the key to the success of Internet medical companies, while offline hospitals, chain pharmacies, and Internet platforms are These aspects have an advantageous position and are highly competitive in the industry.
1, the medical value is obvious
In essence, the Internet medical industry is a highly aggregated field of hospital resources, doctor resources, medical research resources, etc., and is also a highly concentrated industry of medical professional value. The development of Internet medical care is far from being able to develop by simply selling drugs. The network of common diseases and chronic diseases is too singular. The rapid development of Internet medical treatment requires strong and professional medical resources to be pooled and integrated. This is the resource advantage of offline hospitals, chain pharmacies and Internet platforms. Obviously, it has a dominant position in the development of the Internet medical industry.
2, patient recognition is high
Patients are extremely concerned about matters related to medical and medical care. The treatment of patients themselves is just a need for behavior. It is extremely important for selecting appropriate hospital doctors to reduce pain and restore healthy patients. The excellent hospital doctor resources themselves are extremely important. Credibility and recognition, offline pharmacies rely on pharmacists to provide high-quality pharmacy services, Internet e-commerce platform can provide a large number of high-quality medical traffic imports, the three can be described as advantages, and patients are more recognized.
3, the connection value is high
In the era of mobile internet, everyone generally pays more attention to the value of connectivity. Internet medical care also attaches great importance to the value of connectivity. Hospital doctors rely on professional brand influence and efficient medical resources to connect patients. The Internet platform relies on huge traffic advantages and excellent Online platform operation, high-quality offline resource integration, etc. provide high-quality traffic portals, information docking, etc., while chain pharmacies can provide some pharmacy service experience. These three have their own advantages in connecting patients, and their advantages are outstanding. This is also the competitive advantage of the three.
Health Force - Offline Hospital
The offline hospital is the main occasion for most patients to visit. It is also the core subject of offline medical services in the new Internet medical business model. It has an irreplaceable role. It can not only provide quality offline clinic services, on-site medical diagnosis, Necessary medical examinations and other services can promote mobile medical online services, remote consultation services, etc., and promote the healthy development of Internet medical care through online and offline medical resources integration.
1. Strong professional medical resources
The hospital is the main place for patients to visit, and it is also the place where various professional medical resources gather. This is also the core development advantage of the hospital's most Internet medical services.
The hospital has three major medical resources advantages: 1) professional medical equipment , which can carry out various complicated medical examinations, more comprehensive and professional diagnosis of the patient's condition, and won the user's dependence; 2) professional medical team, the hospital often gathers a large number of Specialized doctors, perfect medical departments make them more diagnostic and more professional; 3) Specialized medical research team, which enables them to develop and apply advanced diagnostic equipment, therapeutic techniques, new drug research, etc. The professional ability of the hospital has improved, and the rapid development of Internet medical care has been promoted.
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