Have mobile medical entrepreneurs forgotten their minds?
Mobile medical is not in the ordinary vents, it is in the 12-level typhoon. The author participated in the medical Internet competition held not long ago. It is another entrepreneurial event competition centered on “medicine†or pharmaceutical companies after Pfizer’s mobile medical entrepreneurial competition. The apricot forest, which has won several rounds of financing and is the winner of the Pfizer Entrepreneurship Competition, won the first place, and the results were also expected. This makes me wonder if the startups at different stages are comparable. Because entrepreneurial success is a low probability event, all theoretical logic plans before success are actually YY. Compared with the early-stage entrepreneurial projects, the entrepreneurial projects that have reached a certain stage are inevitably able to rise and win. Let the high school students and the primary school students to do the knowledge contest, the results and effects are a bit boring.
Most of the entrepreneurs and entrepreneurial instructors who participated in this competition came from the professional fields of medicine and medical treatment. In particular, the top ten instructors, all of which are the chairman and president of various pharmaceutical companies, all of them are well-known but none of them are Internet-born, and there are no successful Internet medical entrepreneurs, even representatives of investment institutions. This is the last Pfizer Entrepreneurship Competition. Very different place. This also directly and indirectly led many entrepreneurial projects to focus on pharmaceutical companies, in order to achieve the interests or value of pharmaceutical companies as a basic consideration, thus setting up their own business model.
Dr. Wu Xiaobin, President of Pfizer China, gave a very exciting speech at the Summit Forum, encouraging everyone to start a business and doing something valuable for Chinese medicine. Dr. Wu proposed that the pharmaceutical companies would be willing to provide a viable “business model†as a payer, and proposed a “pain point†for pharmaceutical companies, such as medication compliance. This made the onlookers at the scene start to be excited like a chicken, especially those entrepreneurs who have not yet found a "profit model."
Dr. Wu’s bowl of chicken blood soup is statin (Pfizer’s statin product Lipitor, the world’s highest-selling drug ever), and population compliance is positively correlated with reduced cardiovascular endpoints, meaning long-lasting Taking statins can effectively reduce cardiovascular endpoints. And letting users continue to take statins for a long time is the reason why pharmaceutical companies are willing to pay, because it solves the "pain point" of pharmaceutical companies - continue to sell drugs. This model seems feasible, users, pharmaceutical companies and startups have their own efforts and gains: users pay for drugs, take medicine, reduce cardiovascular risk; pharmaceutical companies pay to buy more drugs; entrepreneurs use entrepreneurship The cost of the project is paid for by the pharmaceutical company.
It’s so beautiful that people can’t imagine it. Is it really that simple?
For users, what is the benefit of increasing compliance? The most important thing is to prevent coronary events. In the ASCOT study, atorvastatin (Lipitor) received a minimum of treatment (NMT) of 106 in a primary prevention coronary event after 3.3 years of treatment. This means that every 106 people take Lipitor for 3.3 consecutive years, the effect can prevent the occurrence of coronary events in one person, but what about the other 105? You know! Is user compliance in this situation absolutely beneficial? If entrepreneurs only see "business", they will try their best to let 106 people eat Litopu in 3.3 years. Users pay a lot of money and bear the consequences of cumulative adverse reactions. Entrepreneurs thus earn a lot of hard work. ". But if you calculate this account, you may not even be able to play the game. Is this still a mobile medical venture? Are you still creating value for your users and safeguarding their interests? Feeling more like a pharmaceutical small bag dealer? Then why don't you make a small bag and be famous for Internet medical care?
Entrepreneur, what is your heart?
The initial focus of mobile medical entrepreneurs is to find the pain points of users (mostly patients or doctors) to help them solve, create value and safeguard their interests. Therefore, we need to be user-centric, think from them, and make a great user experience, so that users are willing to use, like to use and continue to use.
Please do this, the way to create value should be that you try to find a way to identify the real high-risk groups, achieve NMT = 5, or even = 2, = 1! Then, no matter how long you let this user eat Lipitor, he will be willing and can really benefit. At the same time, it can also help Lipu to achieve a large number of accurate sales, Pfizer will also be willing to pay you a lot of "hard work" in the increased income.
what? You asked me how to do it? That is the problem that you really want to solve. Just because I don't know, others don't know. Only when you work hard to create it is the real value of your business. Duang~~
Do not forget the initial heart, and constantly create value for the user, in order to become the entrepreneurial pig that flies in the wind without fear of the future.
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