Under the rapid development of the domestic IVD industry, the slow and weak development pace of the domestic high-end medical device industry is particularly conspicuous; although there are many favorable policies for high-end medical equipment at the national level, its slow development and lack of strength are still An indisputable fact. What is the domestic high-end medical device industry, and where is the road?
1. The development of domestic high-end medical equipment is weak
According to Lin Feng, director of the Registration Department of Medical Devices of the Shanghai Food and Drug Administration, about 30% of the more than 7,000 registration certificates in Shanghai are registered with IVD products. This shows the rapid development of China's IVD industry, but it also reflects the fact that the development of other sub-sectors in China's medical device industry is relatively weak.
The rapid development of the domestic IVD industry is mainly due to three aspects: First, the IVD product technology is not very complicated, and the entry threshold is also low; secondly, the domestic demand for IVD products continues to be strong; the last is IVD. The product investment return period is short.
Other medical device sub-sectors, especially imaging equipment, cardiac stents and other high-end medical device industries, have high technical requirements and strict entry barriers; high technology content will lead to prolonged development cycle and long capital investment line. The long payback period makes these high-end medical device companies face a more embarrassing situation in the development of financing. Although the demand for such medical devices in the domestic market is very alarming, and its market is quite huge, due to the long return on investment period and the high risk of investment, the number of such enterprises in the country is currently small, compared with the number of IVD companies. It is not on an order of magnitude.
2. The domestic high-end medical disease crux
The development momentum of the domestic IVD industry is so rapid, all kinds of venture capital have entered, and the domestic high-end medical equipment industry is struggling. The reason is that the two industries are different in nature. IVD has achieved huge growth in China with the popularity of basic technology and short payback period, ushered in the spring of the outbreak; while high-end medical equipment is due to the high-end technology and return on capital. Long, although there is huge market demand and good policy support, its development is really "powerful and powerless"!
At present, the overall situation of the domestic high-end medical device industry is roughly:
Small number of companies and small scale
High-end medical equipment is a collection of high-tech technologies. Its demand for talents is very high. The domestic talent pool is slightly thin; the high-cost investment and the return period are quite long, resulting in capital when it is stationed. lack of confidence. Under the multiple factors, the number of high-end medical device companies in China is currently small.
Slow and weak development
The development of high-end medical devices is still short in China, and the government has introduced a number of preferential policies in this field to accelerate the development of the industry. Due to the huge investment and long-term return of the previous investment, the domestic capital is not optimistic about such enterprises. In addition, the product extrusion and technological monopoly of foreign brands in this field restrict the development of domestic high-end medical equipment enterprises, and finally become a reality. Development is slow and weak.
The product "flowers outside the wall, but not in the wall"
The myth of GPS ruled rivers and lakes in the domestic market is still continuing, but the high-end medical devices produced by our national enterprises abroad have been approved by the US FDA and entered the mainstream markets of more than 30 countries and regions in Europe and America. "Our high-end medical equipment has entered the international market, but it is very difficult to enter the domestic market." Qiu Gang, vice president of Suzhou Kaiditai, said that he was helpless.
From the above three points, we can conclude that the main crux of domestic high-end medical devices is: "two are not enough": insufficient investment in product research and development (including talent reserve and capital investment) and insufficient domestic promotion of products.
3. Where is the road?
Then, under the coveted rights of foreign brands, domestic high-end medical equipment can enter the international market, which shows that the quality of its products is excellent; and the current capital investment dilemma is short-lived, as long as it can stand firm in the international market, play When the brand comes, financing will naturally proceed smoothly. So the problem comes down to: brand promotion!
Compared with the foreign brands that claim to have many years of history, their superiority in the brand's deeply rooted people has a preconceived advantage; in contrast, the biggest lack of domestic brands is the establishment and promotion of the brand. Therefore, it takes a lot of effort to promote and promote internationally and promote it in China.
Modern commerce is no longer "drinking wine is not afraid of the deep alley", and domestic high-end medical equipment with good cost performance and excellent quality is more in need of such "selling sound".
The brand is established, the products are deeply rooted in the hearts of the people, so that the domestic high-end medical equipment can be more capitalized, invested in more research and development, the products will be more excellent, and the market is more competitive, and finally form a perfect virtuous circle. At present, it is the most difficult period for the development of domestic high-end medical devices. Although the support from the state is very timely, the efforts and efforts of the entire medical personnel are the real way out for domestic high-end medical devices.
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