The problems and countermeasures of Shaoxing's camphor industry

Citron has the effect of clearing the lungs, moistening the intestines, removing phlegm and relieving cough. Eating it often has many benefits. So how do you grow camphor? How is its industry developing? This article will mainly focus on the analysis of the industrial development of Shaoxing Xiangxi.

First, the status quo of industrial development

1. Significant industrial characteristics, leading development level

Citron is a rare and rare fruit unique to China and is concentrated in Zhejiang Province. Shaoxing City is the main producing area of ​​the country's camphor, and its local characteristics and industrial advantages are very significant. Among the five major citron producing areas (counties and cities) in the country, Shaoxing City has three; Zhuji City is the capital of China's citron, and Cangzhou City and Keqiao District are the hometown of Chinese citron. Fengqiaoxiang is unique among traditional Chinese famous products. The Shaoxing Xiangxi production area is mainly distributed in 15 townships such as Zhaojia, Dongbaihu, Gulai, Zhuxi and Jidong in Zhuji City, Zhangzhou City and Keqiao District. By the end of 2015, the city's camphor planting area reached 19,800 hm2, accounting for 36.6% of the country's total area, accounting for 46.7% of the province's total, of which the area of ​​fragrant citron was 10.9 million hm2, accounting for 69.7% of the country, accounting for 78.1% of the province, accounting for the city. 55.3% of the planted area.

2. The production area is concentrated and the layout is reasonable.

Due to historical reasons and the environmental conditions required for the cultivation of camphor, the production of Shaoxing Xiangxiang has a regional distribution and large-scale planting production pattern, and the industrial concentration is high. Among the 118 townships (towns and streets) in the city, the toon is mainly distributed in Zhaojia, Dongbai Lake, Fengqiao, Donghe, Jidong, Lushan, Chenzhai, Zhangpu, Jieting, Zhuzhou City, Zhuji City. There are 15 townships (streets) such as Lai, Zhuxi, Tongyuan, Changle, Yalong and Jidong in Keqiao District. Xinchang County and Shangyu District are only scattered. Among them, there are four townships of Zhaojia, Dongbaihu, Gulai and Jidong in the area of ​​2000-3333hm2, and there are Zhuxi, Tongyuan, Changle and Yalong in about 1333hm2. Whether it is a traditional production area or a new development area, it is a large-scale planting, and the production bases are concentrated into pieces. The concentrated distribution of production areas is conducive to specialization and intensive management. In recent years, Shaoxing City has established 11 provincial-level modern forestry parks such as Zhuji Dongbaihu Xiangyu Leading Industry Demonstration Zone, Zhangzhou Tianshun Xiangyu Boutique Park, Keqiao District Jidong Minhua Xiangyu Boutique Park, and established Xujia Mountain in Zhaojia Town. 17 municipal modern forestry parks such as Xiangxi Modern Agriculture Park, Zhejiang Haoshen Xiangxi Modern Agriculture Park, and Chenzhou City Hanchangshan Xiangyu Modern Forestry Park have further optimized the production layout.

3. The level of traditional production technology is high, and the quality of the toon is good.

After years of hard work, exploration, accumulation and inheritance, the Shaoxing Xiangxi production area was formed, and the complete and mature traditional camphor cultivation and frying technology were generally mastered. The products represented by Maple Bridge Toon are famous throughout the country. Therefore, several experts from Zhuji Forestry Bureau, Keqiao District Forestry Bureau, Zhejiang Champion Food Co., Ltd., Zhejiang Laohe Agricultural Products Development Co., Ltd. and Shaoxing Xiangxi Industry participated in the national forestry industry standard "Technical Regulations for Cultivation of Fruits and Toonas" Seed quality requirements and the formulation of technical standards for the Xiangxi industry in Zhejiang Province. In recent years, in order to reduce the labor intensity of the processing of camphor, improve work efficiency, and adapt to the development of the economic situation, Shaoxing City has successfully tested and extensively promoted the machining technology and improved the processing level of the camphor.

4. The industrial system is relatively complete

Shaoxing City has the highest level and national brand of Xiangxiang industry entities in many industries. At present, Shaoxing City's camphor industry has gradually formed a matching industrial system consisting of nursery, production, processing, sales, leisure tourism, scientific research, culture and other fields, as well as industry management, technology promotion, social services and other institutions. There are 733.33hm2 of seedlings in the city, and 21.95 million seedlings are produced in 2015, with an output value of 140 million yuan. Dongbaihu Town of Zhuji City has become the sales center of the province's camphor seedlings. There are a number of large-scale processing enterprises in the production area, among which Zhejiang Champion Food Co., Ltd. is the leading enterprise of forestry industrialization in China, and many enterprises such as Laohe and Tianzhen are provincial forestry leading enterprises. At present, a number of enterprises in the city have been engaged in deep processing of citron, and have developed a series of products such as “Cixiang Essential Oil”, “Cixiang Oil” and “Xiangyu Capsule”. In addition to opening physical stores for sales, local governments also actively promote online sales. In 2015, the sales volume of e-commerce reached 500t, with an output value of 132 million yuan, accounting for 20.83% of the output of Xiangyu and 19.39% of the output value. The city has three parks with Xiangxi as the theme of Zhuji Xiangxi National Forest Park, Shaoxing Millennium Xiangshan Provincial Forest Park and Zhangzhou Xiangxi Provincial Forest Park. The planned area of ​​Zhuji Xiangxi National Forest Park is nearly 4000hm2. Torreya also established to protect the germplasm resources mainly a provincial nature reserve, the provincial natural protection area two, three municipal conservation area. Shaoxing City, Torreya steady development of tourism, Zhao town of 300,000 annual tourists, Ji Dong tourists 55000 passengers, Shengzhou Valley to the town of 50,000 people has formed an annual reception capacity. In 2015, the value of leisure tourism in Shannon was 210 million yuan, accounting for 20.38% of the total output value. Zhuji Torreya State built a germplasm bank, and Zhejiang Agriculture and Forestry University jointly set up the China Academy of Torreya, also has a Forestry Institute and other research institutions, bred "East White Pearl," "crisp Torreya benevolence" and other provincial Torreya tree varieties. Zhuji City, Shengzhou were built Chinese Torreya Torreya Shengzhou Museum and Heritage Museum, the museum covers an area in which the Chinese Torreya 3.3hm2, a total investment of 85 million yuan. Shaoxing City has set up a special camphorse work organization and the city's Xiangxi Association to carry out industry management, technology promotion and socialization services for the city's camphor industry.

5. brand building productive

“Fengqiao Xiangyu” and “Chuzhou Xiangxi” have been protected by the national geographical indication products; the “champion” of the Zhuji Champion Xiangxi Group has been praised as the champion in the Xiangxi industry. It has the largest processing base of camphor and has obtained the right to self-export. In 2006, the “Champion” brand won the title of “China Famous Brand”. The products cover more than 10 provinces, cities and regions across the country, and set up hundreds of brand-name stores. The brand advantage in the industry is very obvious. In addition, Shaoxing City also has famous brands such as Laohe, Shansen, Tianzhen, Shanwazi and Zangtiangang; some of the products or brands have obtained Zhejiang famous brand products, Zhejiang famous trademarks, Zhejiang famous brand forest products, and “national green”. The title of “no pollution agricultural products”, some enterprises were identified as “Zhejiang Forest Food Base”.

6. The government and the community pay attention to the Shannon industry, and the development atmosphere is strong.

In recent years, Shaoxing City has attached great importance to the development of the camphor industry, formulated measures, and issued opinions to vigorously promote the development of the camphor industry. In 2013, the organization of the Jijishan antique group to declare the global important agricultural cultural heritage and passed the recognition; in 2014, the Shannon tree selection was carried out, and the Xiangxi was finally identified as the Shaoxing city tree; since 2015, it has been issued in the name of the municipal party committee and municipal government. Policy opinions on "Proposal on Promoting the Promotion of Flower Market in the City" and "Opinions on Promoting the Inheritance and Development of the Shannon Industry". In 2016, the municipal party committee and the municipal government formulated the “Opinions on Accelerating the Development of Quality Forestry and Promoting the Construction of Shaoxing Forest in Full-Scale”. In August, the Municipal Office issued the “Opinions on Promoting the Inheritance and Development of the Shannon Industry”. Among these policy documents, the development of the Shannon industry in the next period has been fully deployed, and the goal of building Shaoxing into a national science and technology research and development center, a good breeding center, a product sales center and an ornamental health base has been proposed. Development goals, priorities and initiatives, and the implementation of the city tree special support funds.

Second, existing problems and analysis

1. The development of modern cultivation technology lags behind

The research on modern cultivation techniques lags behind and cannot meet the needs of expansion of production areas and production development. Because the Xiangyu industry has always had a small distribution area and a small economic aggregate, it has not paid enough attention to the construction of the Xiangxi technical team and the technological progress of the industry. In cultivation, in addition to the work of controlling pests and diseases, other aspects such as canopy management and soil management are basically applied to the traditional experience in history. Since the beginning of the 21st century, the production area has expanded rapidly. At present, it is urgent to strengthen the research and promotion of modern cultivation techniques to meet the needs of the development of the situation.

2. Processing technology, single product variety

The deep processing progress is slow, the scale is small, the level of industrialization is low, and the industrial chain has shortcomings. At present, Shaoxing Xiangxi fruit processing methods are divided into manual processing and mechanical processing. However, the craftsmanship of the operators is basically the same. The products only have a kind of fried citron, which has a big gap with the similar products of peanuts, walnuts and other fruits. . Due to the influence of consumer acceptance, enterprise market development level, and comprehensive development level of the industry, the deep processing of Shaoxing Xiangxi products is slow, and some only stay in the sample stage, and the level of industrialization is low. With the rapid development of the national camphor industry, there is an urgent need for forward-looking research and technical reserves, which puts new demands on the development of new products and the development of deep processing industries.

3. Consumer groups are not wide

At present, the consumer groups of Shannon are mainly concentrated in some cities in the south, with many cities in Jiangsu and Zhejiang. The northern regions and some southern cities have low awareness of the Shannon, the consumer groups are not wide, and the awareness of products needs to be improved.

4. The industry chain is not long

In the past few years, Shaoxing City has promoted the development of deep-processed products such as camphor wine and camphor oil. It has researched and explored the use of camphor seed for extracting essential oils and pure dew. However, due to the lack of leading enterprises, the investment in industrial and commercial capital is insufficient, resulting in products. Insufficient innovation, slower development of functional development, and low added value of products.

Third, development strategies and ideas

Through intensive processing, technological innovation, market development, industry linkage, information services and other effective ways, we will vigorously promote the development of the upstream and downstream industries of Xiangtan, and effectively link the front and back links, further expand the scale of the Shannon base, enhance the strength of the Shannon enterprise, and cultivate famous brands of Shannon. We will strengthen the leisure industry of Xiangxiang and innovate the circulation of products, promote the transformation and upgrading of the city's camphor industry, and improve the comprehensive benefits of the camphor industry. Shaoxing City issued ten citrons and proposed development goals: By 2020, the area of ​​the city's Xiangxi characteristic base is stable at around 23,000 hm2, the nursery area is above 800 hm2, the annual output is over 3,500 ton, and the annual industrial output value is over 1.5 billion yuan. One of them produced more than 700 million yuan, the second produced more than 400 million yuan, and the third produced more than 400 million yuan, which was 18%, 9%, 44% and 45% higher than the end of the "Twelfth Five-Year Plan", and strived to make Shaoxing a national citron. R&D center, marketing center and seedling cultivation center.

1. Do a solid job and build a solid foundation

At present, although Shaoxing has nearly 20,000 hm2 of fragrant citron, it has many points, a wide area and a small scale, and its management is relatively extensive, and its management level is not high. Therefore, it is recommended to start from three aspects and gradually change and optimize the status quo. First, encourage and support Shannon resources to transfer to the production and management of economic strength, technology, and good management, and implement the method of “maintaining the same ownership and concentrating management rights” to cultivate large-scale cultivation of camphor and professional cooperative organizations. The second is to "business + cooperative + base + farmers" and "large households with small households" and other business models, unified seedlings, unified technical services, unified sales of products, the construction of a number of advanced scientific and technological equipment, scientific management system, perfect operating mechanism The modern camphor park with obvious driving effects. The third is to actively explore and practice the road of “machine substitution” in Shannon production, reduce the production cost of camphor, realize mechanization and ecologicalization of camphor production, and promote the healthy and sustainable development of camphor industry.

2. Be strong and better, and enhance the strength of the company.

First, relying on the advantages of Shaoxing City's Shannon resources, in accordance with the principle of “supporting large, strengthening and supporting the best”, we will guide and encourage small and medium-sized camphor processing enterprises to take the road of unity, cooperation and merger, through asset restructuring and capital operation. Optimize the allocation of resources, and strive to cultivate leading enterprises with high technology content, strong market competitiveness and independent research and development capabilities. The second is to deepen the cooperation between government, industry, academia and research, with the Shaoxing Xiangxi Administration as the core, and relying on the Chinese Toon Research Institute and the Zhuji Forestry Institute to jointly establish the Shaoxing Xiangxi Technology Public Service Platform in conjunction with the municipal, county (city, district) science and technology departments. Active design, increase research on edible and medicinal functions of camphor, and develop various products such as camphor food, medicine, health care products and cosmetics. The third is to strengthen investment promotion, accelerate the transformation of results, attract domestic and foreign industrial and commercial capital to participate in the development, production and promotion of new products of Shannon, enrich the product system of Shannon and increase the added value of products.

3. Do live and do major work, extend the industrial chain

First, the Yiwu International Fair, Shaoxing Yellow Wine Festival, Shaoxing Xiangxi Cultural Festival and other festivals were widely used to promote and promote Shannon. Make full use of the global important agricultural cultural heritage business card, actively declare the construction of the geographical indications and brand-name trademarks of the Shannon products, and cultivate a number of Xiangxi brands with certain popularity and Shaoxing characteristics. Second, vigorously implement the information into the village to enter the household project, actively develop e-commerce professional villages, improve the village postal station, village Amoy 4S shop, express logistics and other supporting construction, and expand the existing production and marketing channels of camphor products. Through the establishment of the Shannon Regional Marketing Center and the establishment of boutiques and sales exhibition centers in large and medium-sized cities such as Beijing and Shanghai, the popularity of Shaoxing Xiangyu has been fully enhanced. The third is based on Zhuji Xiangxi National Forest Park, Keqiao Xiangxi Provincial Forest Park and Zhangzhou Xiangxi Provincial Forest Park, further integrating resources, improving infrastructure construction, creating theme tourism routes, and accelerating the construction of “village, leisure, The cultural, ecological and experiential nature of the Xiangxi ecological leisure tourist area.

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