If the offline clinic is not profitable: What is the original intention of Internet medical treatment?

On January 15th, 2017, the famous “Golden Cucumber” (DHG) group in Shanghai Medical Circle held a special New Year's party: 2017 Health and Entrepreneurship Peak “Dialogue” and DHG Shanghai New Year Party. At the meeting, Mr. Liao Jieyuan, the founder and CEO of the Internet medical giant Micro Medical Group, was invited to share the book from passive medicine to active health. Jianmeng participated in the gathering as a co-organizer. Shen Weiqing, the founder of Jianmeng, presided over the roundtable forum "Online Medical Hand-in-Line Clinic: Love-in-Live or One-night Stay", with Ruici Medical Chief Medical Officer Yan Xiaohui, Almond Doctor Founder Martin, Zhang Qiang Doctor Group Founder Zhang Qiang, Eding The founder of the doctor Bi Yi and the founder of the micro-sugar Feng Yanfei jointly discussed the synergy of the online medical offline clinic and the original intention and pain point of the clinic.

Taking stock of 2016, the development of offline clinics is mixed.

In January 2016, the Lilac Garden was unveiled at the first clinic in Hangzhou.

In July 2016, Ping An Wanjia Medical was established, and plans to complete the launch of tens of thousands of private medical institutions on the Wanjia platform; Almond doctors' first doctors in China, Wework Studio, the almond clinic, settled in Shenyang.

In September 2016, the Micro Sugar Diabetes Service Center officially opened in Shanghai. .

In September 2016, Dr. Chun Yu’s offline clinic business was suspended.

In December 2016, the first general practice center of micro-medicine opened in Hangzhou, and there will be 100 chains in the future. Ping An Doctor and Hong Kong Ying Jian Medical jointly announced that the two sides will establish a joint venture to open the first flagship store located in comprehensive medical services in Shanghai. Yingjian Clinic.

In January 2017, Dr. Zhang Qiang announced that in the first half of the year, it will complete the offline medical institutions in Beijing, Shanghai and Hangzhou, and jointly establish a shared medical service system with the contracted hospitals.

It can be said that the competition for Internet medical care has shifted from online to offline, or more and more to the essence of medical care. Behind the seemingly identical motives, they each speculate on different minds and sufferings. In this discussion on January 15, several founders all said that the clinic was difficult to open, both at the policy level and at the profit level. However, everyone is still entering the field in succession. Why?

Let us summarize the different intentions of the above several founders.

Dr. Zhang Qiang Group: Need an entrance

Dr. Zhang Qiang, who built his own brand with the Internet “starting”, said that as a specialist, an entrance is needed. This entrance can also be online, but the cost of communication is actually very high. Many Internet medical companies have proposed "using doctors to smash time and revitalize doctor resources" is simply a "pseudo-proposition." Because the cost of the doctor's fragmentation time is high, it is not only the time that only takes him/her, but the other time that affects him/her, because the whole idea is disrupted. Therefore, Dr. Zhang Qiang regarded the clinic as an entrance and was very much in favor of the light asset model. The choice in Hangzhou is also a fancy to the easing policy of clinics in Zhejiang Province.

As for why not make money and do clinics, it is because the clinic is the future direction. The clinic in China is seriously lacking and the cake is big. Once the country has achieved graded medical treatment, the first thing that doctors leave the system is naturally the landing clinic, and they have dreams. Dr. Zhang Qiang said: "Our three clinics did not expect to make money, mainly to meet the various preparations for the dawn. When the policy is released, if there is no operational experience and talent, it is impossible to pick up that. Opportunity. So I am optimistic about what I am doing now, as long as I am pegged to the clinic."

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