Focus on the future

Along with the L-shaped downturn in China's economy, the Fulai brand marketing consulting agency has ushered in an annual large-scale year-round event - the company's annual meeting. From January 18 to January 20, 2017, all colleagues of Fulalai came to Tianjin Yihao Shanshui County International Holiday Hotel and spent three happy and fulfilling days.

The theme of the annual conference is: "Focus on the future."

In the past 2016, Forefront has served more than 20 agricultural products companies and agricultural-funded enterprises, including the world's top 500 companies. The new book, “Brand Agriculture, 2 Special Products,” Geng Xiangpeng’s new book was honored for publication. The president of Fulai brand agriculture has been successfully held. In the 8th issue, Fuk to open the process of internationalization, frequently go abroad to absorb all the things that can learn from, the WeChat public number "Fenglan Island" led by Fuli, has become the industry's eye-catching agricultural entrepreneurs personal reference...

At the first day's summary meeting, first of all, each project group and each department respectively made a work summary and works sharing.

Wang Hongjun, deputy general manager made a concluding speech on project operations. He fully affirmed the achievements and breakthroughs made in various projects and outstanding works, analyzed the less-than-ideal projects thoroughly, and put forward new requirements for future work.

Wang Hongjun's proposal that "colors and successes are not always the same" is to obtain the unanimous approval of the company from the point of view of "for the purpose of achieving success, not displaying talents of one's own talent and aiming for the sake of the customers at one time."

Chairman Qi Xiangpeng talked about the 2016 work experience and thinking about the future development. In 2016, the reputation effect of Fola in the industry became clear, and the old customers returned to cooperate and renew their contracts. Folai started the process of internationalization and frequently went abroad to absorb everything that could be learnt from it. The “Brand Agriculture 2 Special Products” was honorably published. Once again to the forefront of the industry.

Mr. Qi Xiangpeng once again elaborated on all aspects of company positioning and corporate culture to all employees. Fulai's strategic positioning: Focus on branded agriculture, vow to become the chief advisor of China Brand Agriculture. Fulai's future development strategy and goal is “101 Project”: Help 100 agricultural enterprises successfully build brands, invest in 10 potential projects, and create a small and beautiful company. At last, Zang Xiangpeng proposed Fulai's 16-character guideline of 2017: strengthen confidence, persist in direction, harden internal strength, and strengthen communication.

At the end of the conference, Hao Beihai, general manager of Fola, made a summary report entitled “Focus on the Future”. Fulai, a pioneer and leader in strategic marketing of China's large agricultural strategic brand, focused for 15 years and precipitated a lot: Let Fulai understand agriculture, be the most professional in the industry, settle down to a stable team, and Fulai service is more effective and helpful. Hundreds of customers have grown rapidly, opened up and provided a full service chain of brand marketing... In the face of the future, Hao Beihai, general manager, said: The environment is very poor and there are great opportunities, and Fuk Lai can and must rise against the trend!

Hao Beihai general manager on behalf of the company announced and commended the excellent employees.

On the evening of January 19, the Spring Festival Gala kick-off took place in front of the electronic screen “Best of Fortune”.

Fuk Lai partners have changed appearances on the stage. The dance is called a pipa; the little singer sings a song to be cool like a star; talking about a comic dialogue is a semblance of kindness, which makes people laugh; the female soloist has a masterly style; Field; the game does not allow the boss to use the staff, the boys do not let the girls, really relaxed...

After secret ballot selection, Wang Hongjun and Hao Zhenyi created and performed the comic dialogue “Follow the Fool” and won the best program award.

At the end of the evening, the reservation items inherited by Fulai, the lottery and exchange of gifts, the gift of Fulai comrades are colorful, very careful, full of warmth, wisdom and surprises.

Fulai's 2017 will be firmly cultivating in the field of branded agriculture. Fook Lai's colleagues believe that the fruits will only be given to those who have determined!