Dumpling dumplings in the winter solstice unexpectedly cut prices

The annual winter solstice (commonly known as the "small year") coincides with the legendary "Doomsday". On December 21, 2012, family members came home together and many people chose to buy dumplings or dumplings. Relatively deserted frozen food market caused the first wave of sales.

In fact, due to the detection of Staphylococcus aureus in well-known deep-frozen dumplings such as missinian, Sanquan and Wanchai Ferry in November last year, the sales market of domestic frozen foods was greatly hit. Until July of this year, many brands still sold. It was down year-on-year, and even well-known brands like Lianxiang and Sanquan also experienced slight or even negative growth. According to industry sources, relying on the “last winter solstice”, the frozen food industry’s sales growth in the past year is expected to be reversed in the winter solstice.

“According to our experience in previous years, the sales volume of winter solstice dumplings and dumplings will increase two or three times than usual. If there are no accidents this year, it may give a good start to the sales season this year to reverse the declining growth rate this year.” Frozen food distributor said. Due to the impact of last year's "Staphylococcus aureus," the sales of frozen foods during the year were not satisfactory.

In fact, the optimism of the winter solstice this year has also been confirmed by relevant responsible persons for frozen foods such as Amoy and Miss. The person in charge of Amoydukyu said that the winter solstice is the beginning of the lunar new year sales season and will set off the first wave of sales this year. However, there are no statistics on how much it can increase. Miss food related person in charge also said that before and after the winter solstice dumplings, dumplings sales will reach the highest sales period of the year, that is, 60 to 70% of sales during the New Year's Eve period, should be able to open a good head, so that this year's sales up.

Because of the declining sales volume and the need to drive sales through the winter solstice, quick-frozen dumplings and dumplings that have risen in price in the past two to three years before the winter solstice have gone against the norm. The reporter was informed that including miss, Amoy, Wanchai Ferry and Sanquan, all did not increase prices this year.

“This year, not only all brands of dumplings and dumplings have basically no price increases, and some of them have also made significant price promotions during the period before the winter solstice, hoping to take advantage of the winter solstice to raise sales.” According to industry insiders, Sanquan and Wanchai were to be held before the winter solstice this year. The dumplings and dumplings at the pier are about 20% discounted, and the discount rate for some products even exceeds this. "Like dumplings filled with 1250g Sanquan, the original price of 36-37 yuan, and now only sell 25 yuan; and Wan Chai Pier has a 1000g loaded family dumplings, the original price is 36 yuan, now only sell 26 yuan." Industry sources said.