The rapid development of the Internet in China in recent years has attracted a lot of attention. From take-away to shared bicycles to Internet finance, various Internet-related industries have been welcomed by everyone. To promote the "Healthy China 2030" planning outline, as a part of the National Health Service clinic, in the face of Internet development, of course, it is also necessary to timely adjust the strategy, marketing model and profit model to seize the opportunities in the new round of competition.
According to the relevant data of the National Health and Family Planning Commission, as of the end of April 2017, there were 205,000 national clinics (laboratory offices). Analysts pointed out that in the next few years, the number of primary health care services in China will also show an increasing trend. The large increase in the number of clinics is a good way for clinic operators to find an efficient, convenient and lasting way to operate their clinics in order to better serve the market and serve patients.
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At the "Internet +" highway, the three clinics did this:
Zhengzhou Kangyu Health Management Co., Ltd. actively explores medical + physical examinations with Internet thinking in the context of the national “big health†strategy. The clinic applies the Wanjiayun clinic chain management system to integrate multi-party resources and coordinate the interests of all parties to improve the doctor's diagnosis and treatment capabilities and the service capabilities of medical institutions.
As a representative body of Chinese medicine, Shanghai Sanai Chinese Medicine Clinic has taken the lead in leveraging the multi-module of Wanjia College, collection platform and medical knowledge base of Pingan Wanjia Medical to provide training and exchange opportunities and platforms for its institutional doctors on the Internet. The business development and service capacity building of the Chinese Medicine Museum is integrated into the daily business process.
The Changsha Kaifu Juntang Chinese Medicine Clinic uses the professional health files and membership management provided by the cloud clinic SaaS service to enable patients to follow up and help IP Chinese medicine to better expand the market.
But there are still many clinics that have questions about how to integrate "Internet Plus" into their daily clinic operations.
Is it expensive to invest in an internet system?
Regarding the cost of input, it is believed that many clinic operators have first considered the issue. The Internet system represents high technology in the eyes of many ordinary people, and the use of high technology makes people feel that this thing is definitely expensive!
Due to concerns about the cost of system input, many small and medium-sized clinics still stay at the level of paper medical records and manual settlement. When screening the number of medical records, doctors need to check the paper medical records one by one. It is also complicated, and sometimes the complicated dispensing process and the continuous sales flow throughout the day are also calculated by the clinic doctors, which inevitably causes settlement errors and brings more losses to the clinic.
In fact, while considering the cost of input, as a clinic operator, it is even more important to consider the return from the so-called investment. For example, if a car owner chooses a more expensive car insurance, in case of a traffic accident, the insurance company's compensation service will be more thoughtful, so that the car owner has a lot of trouble.
In the field of clinics, there are also many Internet platforms that have begun to try to provide cost-effective clinic services to help clinics better connect to Internet technologies. Taking Pingan Wanjia Medical as an example, Wanjiayun Clinic, as a SaaS software launched by it, from the perspective of clinic operators, helps small and medium-sized clinics provide technology from nearly 100 people by charging a service fee of only 99 yuan/year (promotion period). Support local and remote technical support from the team. The APP also has a built-in point mall. The doctor signs in, receives, writes medical records, accumulates points, and purchases high-quality goods in the mall by logging in to the cloud clinic every day.
In addition, Wanjiayun clinic launched an on-line medical insurance intelligent audit system to realize real-time settlement of medical insurance and commercial insurance, attracting more customers. It also provides a SaaS-level CRM customer relationship management platform. Based on WeChat SCRM, it can mine quality members for clinics, increase retention rate, and increase potential revenue sources for clinics.
The Internet system is complicated to operate and there are no technicians in the clinic.
Referring to Internet workers, I believe that the first thing that everyone thinks of is the code farmer, certainly not a doctor. Java, C++, H5... Some industry terms can make people confuse. The workload of doctors is huge and complicated. If you only study the Internet system, it will take hundreds of hours. For several weeks, it is not worth the loss for both the clinic and the doctor.
However, the practice of a clinic that abandons the mobile Internet system with "complex operation" is also unacceptable. In the case of the catering industry, when it was time, everyone still needed to queue up for the number, which was a waste of time for diners, and it required a restaurant to increase manpower and control order, which was very hard.
However, nowadays, people can use the public comment, the US group and other APP to directly complete the process of booking, queuing, ordering, paying, etc. on the mobile phone, which not only saves the time of the diners, but also enables the catering staff to save manpower. Cost, spend more time and energy on food quality, restaurant environment layout, waiter training and other business, let the performance to a higher level.
In fact, the biggest advantage of mobile medical care is of course convenient and fast. Users can make appointments and consult doctors through mobile medical platforms to find the doctor who is most suitable for their illness and see a doctor in time. The Wanjiayun Clinic has a set of suitable specialist software for clinics, clinics, and medical institutions in the mouth, Chinese medicine, and western medicine. Doctors can access computers, mobile phones, and PADs to meet the full role of the entire process. Work demands.
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For clinic operators, the system can provide scientific analysis data, which is “Boss Reportâ€, to help operators predict market demand and customer needs, and further form decision science; and to establish internal links on the information platform. Strengthen teamwork and improve the overall efficiency of the clinic.
For the role of clinic front desk, medical care, finance, personnel administration, etc., each work and operation process can be managed based on the system platform, effectively helping clinics to carry out quality control and efficient management of the operation system, and sustainable for the clinic. Develop a revised operational track.
According to Hong Kong's research on Chinese doctors, more than 50% of doctors spend more than 4 hours a day on medical records. The “Voice Medical Record†function can solve the problem of time-consuming and labor-intensive input of electronic medical records in handwritten or conventional medical SaaS systems, and improve the efficiency of receiving and receiving. At the same time, in the process of diagnosis and treatment, the cloud clinic system can automatically identify the electronic medical record content, and provide refined medication recommendations, give targeted recommendations according to the individual patient situation, and truly realize the paperless operation of the clinic. When prescribing medicine, doctors can also carry out professional medicine consumables inventory management according to the system's warehouse management interface, timely obtain the smart medicine expiration date and inventory warning, and further improve the clinic operation efficiency.
What added value is there outside the system, is there any channel to connect to more external resources?
When the system is not just an information management tool, it can be an aggregation portal for diverse services. As a strategic medical product for Ping An Wanjia Medical Care , Wanjiayun Clinic will provide clinics with services that are close to the needs of clinics according to the development needs of clinics at different stages. The clinic will enjoy professional certification, talent recruitment, medical training, medical insurance, third-party inspection and more.
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Under the promotion of the spontaneous power of marketization and the government's policy of grading diagnosis and treatment, more primary medical institutions are evolving new development models, while software resource management + Internet model is to provide medical information , clinics to expand the market and improve The level of practitioners and the acceleration of work efficiency bring infinite possibilities.
How to connect and optimize the allocation of medical resources under the collision and combination of the Internet and medical care? Based on the Wanjia Medical Cloud Platform, Ping An Wanjia Medical Helps Clinics to comprehensively improve their comprehensive capabilities, open clinics, customers, and payment terminals, and empower the clinics in an all-round way. It is building a speeding development for the competitiveness of primary medical institutions. road.
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