Tencent's ambition and anxiety to enter smart healthcare
So far, it is still hard to imagine a robot replacement doctor who can perform surgery on humans on the operating table. In recent years, both the government and Internet companies are actively building a smart health care system, but most patients say that the establishment of a smart health care system has made it easier to see and register, but it is really necessary to agree that the robot will move the knife on itself. Hesitated again and again.
Due to the intelligence and informatization level of China's medical industry , medical resources are difficult to fully intelligent. Moreover, the medical industry is different from other industries. Its technical threshold is high, the number of visits is numerous, and the problems are complicated. How to solve the problem of treating diseases through the advantages of machines, artificial intelligence, big data and the Internet has become the Internet construction of Tencent and Ali. The difficulty of the smart medical system.
The rise of smart medical care, Tencent’s ambitions
As we all know, medical robots have just emerged in the domestic market, and the market penetration rate is less than 5%. At the same time, in 2016, the Ministry of Industry and Information Technology and the National Development and Reform Commission and other three ministries jointly issued the "Robot Industry Development Plan (2016-2020)". It is predicted that in 2020, the annual sales revenue of service robots in China will exceed 30 billion yuan. Faced with huge market space and development potential, the Internet giant Tencent regards the smart medical market as a key point for expanding its business.
With the gradual advancement of domestic medical reform, the actions of Tencent's investment in smart medical companies are also accelerating. Since 2014, Tencent has invested in five Internet medical companies, including micro-medicine, clove garden, Zhuojian, medical association, and good doctor. The total amount has exceeded 500 million US dollars. Not only that, Tencent released the AI ​​medical imaging product "Tencent Shadow", which is the first time Tencent has applied AI technology to the medical field.
On the one hand, Tencent Yingying mainly uses AI image recognition, big data processing, deep learning and other technologies to cross-border medical integration, which can provide auxiliary screening for early esophageal cancer and other diseases. On the other hand, Tencent as a giant is rich in comprehensive collection of medical data, Tencent Shadow can use this for data analysis and processing. Therefore, Tencent Yingying has become the most important component of Tencent's current wisdom medical sector.
From the perspective of offline business layout, Tencent has established joint laboratories with more than ten top three hospitals in many provinces and cities across the country. Due to the late entry, unlike the offline layout of other startups, Tencent's business layout starts from Shenzhen and then expands to Sichuan, Chongqing, Guangxi, Hebei and other regions, mainly in second-tier cities. Most of the initial startups of ordinary startups are located in first-tier cities such as Beijing, Shanghai, and other first-tier cities such as Hangzhou and Wuhan.
Of course, Tencent, which claims to use "Internet +" to "connect everything", is not satisfied with the offline layout. It has already laid out online consultation and registration services. According to the data provided by Tencent in April 2017 at the “China China Internet + Digital Economy Summitâ€, in the field of smart medical care, more than 38,000 medical institutions have their own WeChat public number, and more than 110 million users are searching and using. These public numbers. Among them, 60% of the service numbers provide online medical services and registered services, while 35% of the service numbers support WeChat payment.
Tencent's "Smart Healthcare" program aims to create a large health management platform, or a smart healthcare ecosystem, from Tencent's online and offline layout of smart healthcare and the in-depth development of AI-enabled medical products . . Tencent’s ambition to seize the medical AI market through filming has become increasingly prominent.
What is the deficiency of Tencent Medical with identity and questioning?
When Tencent pioneered the development of smart medical care, there were various voices in the industry. There are doubts about the strength of Tencent. Some people think that Tencent AI's technology is strong enough to do some business, but some people think that Tencent is an Internet company that doesn't care for medical care. It doesn't matter if the product is late, and the product brand is not dominant. It may not be as good as some well-known medical care. Technology startup company.
The same is true. Due to the late start of domestic smart medical care, the technical content is relatively low, and the products are concentrated in the field of low-end medical devices. Therefore, from the current situation of domestic smart medical care, although Tencent has strong technical support, it is a "newbie" after all, and it is still worrying to fully enter the medical application stage.
First, the medical industry has extremely high technical requirements and high thresholds. In the course of operation of intelligent medical products, once a mistake in program setting occurs, it may cause a large-scale occurrence of misdiagnosis. Moreover, the development and application of new technologies require a lot of financial support and long-term debugging. Especially when it is introduced into the market as a medical service, it needs to conduct market education around patients, doctors and hospitals.
Even though Tencent has strong funds, it has invested 500 million US dollars to invest in a number of online medical platforms. But medical care is a slow industry, and the early burning of money is hard to avoid. Moreover, the key to the development of AI medical products is to turn medical pain points into technical language, turn into products, and finally conduct market testing, which requires long-term running-in and large capital investment. Obviously, Tencent’s current “coin†approach cannot be used for a long time.
Second, the application of new technologies requires repeated trials, and the widespread lack of medical data is the lack of medical data and occlusion. As we all know, medical data often has problems such as difficulty in obtaining, high cost of purchase, and poor quality. The current channels for obtaining medical data in China are mainly to cooperate with the public top three hospitals, so we have seen Tencent in the crazy joint development of more than 10 top three hospitals to develop medical AI. One of the reasons for the product is that Tencent lacks medical data.
In fact, data is an important support for artificial intelligence, not only the lack of medical data, but also a lot of problems when analyzing medical data. Therefore, the current discovery, source, dimension, calculation and sharing of medical data are all lacking, and the lack of medical data has become a major stumbling block in the development of smart medical care. Therefore, Tencent is not only in urgent need of quality and quantity of medical cases, but also needs to strengthen medical data analysis capabilities to enhance machine learning capabilities.
Third, not only Tencent, in the entire medical industry, medical data supervision is not perfect, personal privacy protection becomes a mystery. As mentioned earlier, the development of medical AI requires a large amount of medical data support, and after obtaining the data, how to do the sharing and opening of health care big data is a big problem. Although the sharing and application of medical health big data is the need of business development and technological innovation, it also poses a threat to personal privacy and security, making big data sharing in the medical field always unworkable.
In addition, as people's awareness of security increases, people's ideas for protecting privacy are growing stronger. Recently, Li Shufu, Chairman of Geely Holding Group Co., Ltd., a statement that “Ma Huateng is sure to watch our WeChat every day†has triggered public controversy over the security protection of WeChat information. From the perspective of WeChat information security incidents, it is also difficult for medical patients to easily believe that Internet companies can protect patient information.
In summary, in terms of smart medical technology, Tencent's smart medical product development and application have technical problems that need to be overcome. In terms of medical services, the user experience and consumer habits of the products also need to be cultivated. In addition, at present, restrictions on multi-point medical treatment in domestic policies have also objectively hindered the development of Tencent's smart medical care. It can be seen that between the ambition and reality of Tencent's smart medical care, there are still many difficulties in technology, service and medical data.
Smart medical care is entering the lives of ordinary people
As we all know, the aging population in the world has intensified, and the demand for medical care and nursing has increased. At the same time, in the context of consumption upgrades, people pursuing high-quality life have placed higher demands on medical standards. Therefore, under the intensive cultivation of Internet companies such as Baidu, Alibaba and Tencent, the smart medical industry has ushered in the spring.
Accenture Consulting predicts the next 10 years in "Artificial Intelligence: A New Nervous System in the Medical Field" and believes that the health-related AI market will grow at a compound annual growth rate of 40%. The corresponding data is that the 2017 Medical Big Data and AI Industry Report shows that 83 companies in China use AI in the medical field. Real data shows that this prediction will come true.
According to the “Intelligent Medical Industry Development Prospects and Investment Analysis Report†published by Prospective Industry Research Institute, the scale of China's smart medical market reached 9.661 billion yuan in 2016, with a growth rate of 37.9%. The scale of China's smart medical market continues to grow, and will be in 2017. Over 13 billion yuan, an increase of 40.7%, the market size is expected to reach 20 billion yuan in 2018.
For Tencent, smart medical care is full of imagination, and it is still in its infancy, which is obviously a great opportunity to eat cakes. And there will be more futures to join the ranks, research and development of rich smart medical products, and develop more humanized functions, including more diverse areas such as doctor-patient communication, rehabilitation care, clinical medicine, medical research, etc., to make further intelligent development. .
In fact, not only Tencent is active in the field of artificial intelligence and medical integration, but also the layout of large enterprises such as Microsoft, Baidu, and Alibaba. There are also many start-up technology companies. Most of these researchers are composed of returnees. Therefore, Tencent wants to unite the wisdom of medical treatment, and there is still a hard battle. However, regardless of the application of these enterprises in various medical fields of AI+, investment is good, and the future smart medical field will definitely form a strong application mode and management system. By then, the effect of AI empowering the medical industry will be further improved. .
In addition, according to statistics, the population of people over 60 years old has exceeded 220 million in China, accounting for 16.7% of the total population. In the next ten or twenty years, China will add about 10 million elderly people every year. Therefore, relying on advanced IoT information technology and socialized professional aged care service team, smart pension will become a part of the life of the elderly in China.
For consumers, relying on the support of AI technology to create a smarter life that is more comfortable, convenient, safe and healthy is the lifestyle pursued by the public. As an important part of the construction of smart medical care, it will be valued and supported. Take the most common medical settlement as an example. Since the mobile payment methods such as WeChat and Alipay, the long queue of hospitals to checkout has become shorter. The combination of new technology and medical treatment has indeed made life more comfortable.
On the whole, with the continuous popularization of smart medical care, in the near future, the medical industry will incorporate more high-tech such as artificial intelligence, sensing technology, and big data to make medical services become truly intelligent and promote medical services. prosper. In the context of large enterprises such as Tencent and Ali and start-ups who are tirelessly immersed in medical robot technology, smart medical care is entering the lives of ordinary people...
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