Seven major trends in the development of China's Internet medical industry in the future
On November 1st, Beijing Yuhuang Chinese Medicine Culture Development Foundation and Social Science Literature Publishing House jointly released the Blue Book of China Internet Medical Development Report (2016). The Blue Book pointed out that in 2015, China's Internet medical market reached 15.73 billion yuan, with a growth rate of 37.98%. The overall development of the Internet medical market showed seven major trends.
First, the Internet + Chinese medicine market has great potential.
In the field of Internet medical treatment, Internet Chinese medicine is still in its infancy. Although Internet Chinese medicine entrepreneurship is relatively active, most startup companies are still in the initial stage. Even in the emerging Internet medical field, Internet Chinese medicine startups are relatively weak compared to several industry giants that have already advanced to the billion-dollar industry. With the development of Chinese medicine as a national strategy, and the birth of the Nobel Prize in the society, the society has promoted a wave of Chinese medicine, and the society’s attention to Chinese medicine has reached an unprecedented height. Internet Chinese medicine has a bright future and great potential, and will become the Internet. New directions in the medical field.
Second, accurately locate users and build differentiated products based on the needs of users' health.
As people pay more attention to their own health and medical and health expenditures, as well as the trend of various chronic diseases and serious diseases, the mobile medical health segment targeting a specific group will usher in a new round of outbreaks. Development.
In response to the individual differences in the demand population, the integration of culture, technology, products, services, etc., will lead to multi-dimensional, multi-angle service forms and new development opportunities. Health care is vertically diversified, which in turn increases the chances of industry participation. At the same time, health care will develop in a direction that is more focused on patient participation and gradually deviate from the traditional medical environment. This allows users to be at your fingertips no matter where you are – at home, in the office, in the gym or in the car.
Third, commercial insurance companies enter the market to optimize the ecological chain of the Internet medical health industry.
In 2015, the state issued three major policies on personal tax incentive health insurance. The commercial operation mode of the US Internet medical health market has inspired China's Internet medical health service providers to explore the new “employer + pharmaceutical + commercial insuranceâ€. payment method.
Fourth, the market will set off a wave of mergers and acquisitions in order to dock with the capital market.
Faced with the current phenomenon of more homogenization of products, the mobile medical and health industry may set off a wave of horizontal integration and mergers and acquisitions. The entry of the capital giant will greatly promote the development of the entire market from another level, and complete the deeper penetration of the industry.
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