Nokia abandons the smartphone market or borrows wearables to break through
Nokia is the king of the functional machine era, but with Apple, Samsung and a domestic mobile phone manufacturer on the smartphone market stage, Nokia, which is "unresponsive", is being squeezed out. In order to save himself, Nokia sold its mobile phone business to Microsoft in an attempt to borrow Microsoft's Windows Phone mobile phone and compete with Apple and Samsung for the right to speak, but the effect is not good. Although Nokia is not very good at the smartphone market, it does not hinder success in other areas.
Recently, Nokia released an animation on Twitter and Facebook containing the slogan “Somethingis Coming†and the beating heart rate map. This move has led the industry to speculate that Nokia will release new products, and the products are related to heart rate monitoring equipment or fitness equipment with this function.
Losing the smartphone market, Nokia borrows wearable medicine to break through
The industry is pessimistic. In 2016, global WP mobile phones (mostly smartphones produced by Nokia and Microsoft) may only sell 7.2 million units, accounting for only 0.5% of the global smartphone market.
The WP system has a late development time, the function is not perfect, and the application market is not rich. Under the above factors, the sales of WP mobile phones are not warm, and the “presence†in the smart phone market is extremely low.
"One trick is not very good," Nokia is "all in the mobile phone market", this situation is embarrassing. However, the old giants did not end there. After losing the smartphone market, Nokia aimed at the wearable medical market.
In June 2016, the media reported that Nokia officially acquired wearable device maker Withings for 170 million euros, and Nokia will take over the medical technology business of Withings.
Withings is a French company that specializes in smart connected products. The business mainly includes medical and wearable devices. The products developed include smart human scales, motion tracking watches, smart thermometers and bed sensors.
Recently, Withings has made a significant contribution to the field of medical wearable devices. Its Activité watch has the function of detecting the state of sleep movement, which also indicates Nokia's determination to enter the wearable medical market.
Nokia loses the smartphone market or borrows wearables to break through
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