On September 19, 2014, Alibaba officially landed in the US market, raising more than 25 billion US dollars, becoming the largest IPO in global financing. A few months later, with the stock price of Ali rising all the way, Ali’s helm, Ma Yun, surpassed Li Ka-shing and settled in the position of the richest man in Asia. The legend of Ali and Ma Yun is just a microcosm of the development of China's Internet in 2014. During the year, the Chinese Internet industry began to play a more important role in the Chinese economy, constantly inter-infiltrating into all walks of life, and while changing traditional industries, it also activated the huge potential of the Chinese economy.
Impact acceleration and transformation of traditional industries
In the Spring Festival of 2014, WeChat red envelopes were popular all over the country overnight. This is the rapid growth of WeChat payment users, followed by the launch of WeChat shopping channel and various O2O businesses. The new gameplay on the Internet has once again revolutionized the traditional retail industry. In the face of the e-commerce tide, the monopoly of traditional retail enterprises on the channel collapsed, and the high revenues built on the channel monopoly were also in jeopardy.
But the Internet is not a terminator, but a rebuilder. In 2014, the traditional retail industry was trying to use Internet thinking to get a new life. In 2014, large retail giants such as Yintai, Wangfujing, Joy City, New World, and Hualian successively cooperated with mobile phones Taobao and WeChat; more offline small and medium-sized businesses chose to adopt the O2O way to accept the transformation of the Internet.
The financial industry is also feeling the transformational pressure brought by the Internet. At the end of February 2014, the number of accounts opened by Yu'ebao reached 81 million, and the asset scale exceeded 500 billion yuan. The scale is comparable to that of small banks. This landmark event has made the banking industry unable to sit still. In the face of the dangerous situation of being subverted, the financial industry finally responded. Since March, the four major banks and other major domestic commercial banks have continuously launched various types of Internet financial wealth management products, hoping to take advantage of the Internet finance express train to achieve rapid business development.
Just as traditional financial institutions are struggling to cope, various new Internet finance businesses such as P2P are rapidly emerging. In the face of the constant impact of Internet innovation, the financial industry has also begun to consider accepting the baptism of the Internet. Yan Bingzhu, chairman of the Bank of Beijing, said that Internet finance has injected vitality into traditional finance and is expected to open a new era of financial change. As a product of the cross-integration of finance and the Internet, Internet finance is the emerging industry with the most innovative vitality and growth potential. It is also a key area for China to deepen financial reform and accelerate financial innovation.
In 2014, the Internet's transformation of traditional industries also penetrated into the field of home appliances. At the end of 2014, Xiaomi's Xiaomi first launched a smart air purifier product, and then became a giant in the traditional home appliance industry. Undoubtedly, this reflects the impact of traditional home appliance manufacturers on Internet companies. In the eyes of many insiders, the impact of the Internet is inevitable, and it will penetrate into more industries.
In 2014, the biggest cross-border is still Ali. Since the beginning of the year, Ali has entered the traditional industries of TV, entertainment, sports, medicine, payment, tourism, logistics, etc. through a series of mergers and acquisitions, and launched the first time. "Internet gameplay." With the help of the Internet, Ali is no longer a pure e-commerce company, but a cross-border penetration into all aspects of the Chinese economy. In addition to Ali, Baidu, Tencent, Xiaomi, LeTV, 360 and other Internet companies are also using their "Internet Methodology" to subvert and innovate many traditional industries.
Effect activates the huge potential of China's economy
In 2014, people no longer regard the Internet as a beast, but as a new energy to promote China's economic development.
During the two sessions in 2014, a number of deputies said that the Internet will become a new development momentum of the Chinese economy in the process of integration with all walks of life; at the first World Internet Conference, which opened on November 19, 2014, the State Council Deputy Prime Minister Ma Kai said that he will make better use of the Internet, transform and upgrade traditional industries, foster the development of new industries and new formats, and promote economic upgrading and efficiency upgrading, and move toward the mid-to-high end level.
It should be noted that there is a sufficient realistic basis for considering the Internet as a new energy for economic development. First of all, the Internet industry has maintained a high-speed growth trend and has become an important pillar industry of the Chinese economy. China Information and Communication Research Institute (formerly the Ministry of Industry and Information Technology Telecommunications Research Institute) predicts that China's Internet service revenue will exceed 850 billion yuan in 2015, a year-on-year increase of 34%, and the scale of e-commerce transactions will hit the 15 trillion mark. In addition, the Internet's role in the consumption of information will be further revealed. According to the Ministry of Industry and Information Technology, the National Development and Reform Commission and other authoritative departments, according to the policy objectives, in the three years after the "12th Five-Year Plan", China's information consumption scale will grow by more than 20% annually, by 2015. At the end of the year, China's information consumption will exceed 3 trillion yuan.
Secondly, under the predicament that China's economy is facing the loss of traditional advantages such as shrinking exports, sluggish domestic demand, and cheap labor, the Internet economy is not only an important force for stimulating domestic demand, but also an important industry for solving employment problems. In particular, in 2014, China continued to promote the “Broadband China†strategy, and after one year of 4G commercialization, the above effects will accelerate.
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