Medical equipment investment so that the product speaks for itself

The innovation and change of medical device investment model has always been the patent of medicines and health products, and home appliances are no exception.

There are also three types of home appliance marketing models.

A kind of community fixed-point or undetermined sales, commonly known as "run-leg type."

The second conference marketing is also divided into two types, a single conference marketing type and a second composite conference marketing type. At present, the proportion of single-type conference marketing has been low, mainly the "community store + conference marketing" model, because the process of pre-screening has been increased, and the input-output ratio of medical device investment enterprises has increased, but the weakness is also obvious. High marketing costs.

The third type is the "experience center" model. Medical Devices Investment Network pointed out that the experience center model compared to the conference marketing, the characteristics of the purchase cycle is longer, higher customer satisfaction, attention to marketing details. The price is related to the model. Low prices are matched with the “Running Legs”, the mid-level match is “Conference Marketing”, and the high-end is the “Experience Center”. Of course, there are exceptions. Marketing model innovation, it has a core point. The core point of investment in medical devices is nothing more than these: let the product speak for itself, copy the customers, compare results, control details, and psychological implications.

Medical Device Investment Network pointed out that "letting products speak for themselves" is the core point of investment in medical devices. It consists of two aspects: a product itself, two free experiences. According to the old saying, the wine is not afraid of a deep alley, and any cries for sale are inferior to the efficacy of the product. What the consumer really needs is a device that can be used for a long time, but that can accumulate therapeutic effects, rather than perfect packaging. It is inseparable that warm-type devices are hot and their own type 2 devices (2 types of devices are SDA refers to medical devices whose safety and effectiveness should be controlled). I expect that those pseudo-devices in the market will be phased out, leaving only 1st and 2nd class devices.

The second free experience. At any time, free medical device investment experience will be the best marketing tool. The basis of the free experience is based on the good results of the product. In the actual application of the free experience, the content of the free experience should be made to have high added value and a sense of mystery, so that the free experiencer has enough interest. Specific to the details of the operation, we must determine the value incentives for attracting consumer groups based on product characteristics, the length of time for free experiences, the provision of homogenous services for each contact point of customers, and the application of different experience programs when many people are less. Medical Devices Investment Network pointed out that letting products speak for themselves is the most effort-saving, most economical and most customer-centric device marketing core.