In early 2018, the National Cardiovascular Center released the "China Cardiovascular Disease Report 2017 (Summary)". According to projections, the number of cardiovascular diseases in China is 290 million, and cardiovascular deaths account for more than 40% of the deaths of residents, ranking first, higher than cancer and other diseases.
Atrial fibrillation (hereafter referred to as atrial fibrillation) can be regarded as a 21st century cardiovascular epidemic. It is one of the most common types of arrhythmia and a common disease that causes deterioration of heart function and stroke. According to experts, the number of patients with atrial fibrillation in China is as high as 10 million, and men are higher than women.
Hunting cloud network accelerator · Microsoft recently interviewed Beijing on 11 selected companies - clock medical technology geeks (MagicMed, hereinafter referred to as: Pulse geeks), which was founded in early 2015. Based on the application of medical artificial intelligence, Pulse geek cuts through wearable devices and builds an information cloud platform that integrates cardiovascular and cerebrovascular chronic disease management and big data calculation and analysis.
Cut in from wearables and aim to draw a blueprint for heart health data
Ordinary ECG can only record a certain period of short-term ECG activity. "The occurrence of abnormal cardiac conditions is often paroxysmal, transient, and sporadic. That is, when a person's heart is abnormal. Even if he goes to the hospital for examination immediately, the static electrocardiogram in just ten seconds is often unable to catch the abnormal situation, so it is necessary to carry out continuous 24-hour or even 48-hour monitoring to capture the abnormality of the heart. The situation." Pulse geek founder and CEO Ma Long introduced to Hunting.com.
"ECG monitoring can be divided into multi-channel and single-channel. The information collected by multi-channel to ECG is more abundant, and it can monitor myocardial ischemia, myocardial infarction, etc. Single-guided screening for a large number of heart diseases such as arrhythmia Investigation, especially for atrial fibrillation screening, has practical significance."
The Magitor Cell is such a wearable device that weighs 25g and is only 8mm thick for continuous 24 hours of continuous monitoring. Heart honey mainly provides ECG monitoring outside the hospital, and provides heart health reports through artificial intelligence analysis and monitoring data to achieve high-efficiency atrial fibrillation screening.
In use, the user needs to attach a piece of electrode patch to the body, and then, the heart honey can accurately monitor the heart electrical signal, record the ECG waveform, and automatically perform recognition and analysis after the monitoring, and generate a monitoring report. In the cloud, doctors can collect the user's ECG data, provide real-time feedback abnormalities, and give a diagnosis report based on this, which is convenient for screening out-of-hospital heart diseases, as well as doctors' evaluation of postoperative rehabilitation effects and evaluation of drug use effects. Follow-up, etc.
In the world's most influential arrhythmia atrial fibrillation artificial intelligence algorithm screening contest, the pulse of geeks has led all the way, and finally achieved the second overall score. In the International Electrocardiogram AI top event, the 2017 “Calculating Heart International Conference†Atrial Fibrillation Automatic Recognition Competition won the first place in the global final stage, with a comprehensive ranking of TOP5.
At the product sales level, Malone said to Hunting.com, "We have not yet sold the products directly to C, which is from the e-commerce channel. Pulse geek focuses on hardware monitoring and data analysis, selecting and providing medical care. The platform of the service cooperates with the third-party medical institutions, and we are more of a way to to B and then to C."
In the future, Pulse geek will build China's largest automated analysis ECG database based on maps, aiming to draw a blueprint for heart health data.
Also had a tortuous twist, and finally
The road to entrepreneurship is rarely a horse, and the geeks have been twisted and twisted without accident. It is understood that before the launch of the heart honey, Pulse geek has developed two products.
At the end of 2014, Pulse geek has not yet been formally established, and Malone has begun to plan the first product called “Xiamaiâ€. At the end of 2015, Malone and his team successfully produced prototypes, similar to Scanadu's products, where the handheld device touched the forehead to measure blood pressure.
Unfortunately, the results are similar to Scanadu's products. When testing products in the community, Malone found that the small veins could not provide accurate results for the elderly. Perhaps it is because the test object in the development process is younger, and the skin of the elderly is more wrinkled, and the handheld device is unstable and the test time is short.
Xiaomai can be said to have failed, but it also accumulated indispensable experience for the birth of follow-up. Visi Mobile, a portable vital sign detector developed by US medical device manufacturer Sotera Wireless, has pointed the way to Pulse geeks.
In July 2016, Pulse geek successfully developed a non-cuff blood pressure measurement prototype. The device was developed independently, using wires to connect multiple sensors in the body part, and then calculating various parameters through an algorithm.
Pulse geek will then send the product to CFDA for inspection and wait for qualification certification.
“Pulse geeks do medical products , focusing on their medical properties, followed by wearable devices. The data it monitors must be rigorous and reliable, and must be CFDA-certified, with medical value and clinical value. Then, do smart devices. Or wearable devices, it does not have such medical attributes, and is more inclined to be an entertainment toy." Malone said to Hunting Net.
The non-cuff measurement blood pressure technology used in the above products did not have corresponding standards in China at that time, and no one could guarantee when CFDA certification would be obtained. In mid-2016, the financing environment in the medical field became colder. In addition, the two rounds of research and development consumed most of the angel round of funds, and the pulse geeks ushered in the “dark momentâ€.
However, it is precisely because of such a difficult environment that the pulse geek team has developed the above-mentioned cardio products in just three months. At the end of March 2017, Xinmi successfully obtained CFDA certification; at the beginning of this month, Xinmi was officially launched.
In April 2018, the State Council issued the opinion on promoting the development of "Internet + medical health". Malone said, "It actually plays a very important role in accelerating the promotion of medical health, especially family doctors and grading clinics."
Finally, the pulse geek ushered in the "Liu Huaming Ming".
Start A round of financing, push two new products to land
On the team side, Ma Long, founder and CEO of Pulse geek, holds a master's degree in biomedical engineering from Xi'an Jiaotong University and entered Cheung Kong Graduate School of Business in 2012, working full time for an MBA. Malone was responsible for the product market in GE Healthcare for nearly 7 years; in 2014, Malone joined Jiwei Medical Group as the sales manager of North District, and accumulated a wealth of medical equipment management experience and channel resources.
Ben Guangyu, founder and chief scientist of Pulse geek, is a Ph.D. in biomedical engineering at Tsinghua University, an associate professor at Beijing University of Technology, and a graduate tutor. He specializes in wearable medical equipment and neuroengineering research for 13 years.
It is worth mentioning that at present, there are fewer than 20 people in the pulse geek team. Malone said frankly: "Being able to enter the Microsoft Accelerator is mainly because Microsoft's big data technology and cloud computing services match the needs of Pulse geeks very well. After the successful selection, in addition to these free service resources, Microsoft Accelerator is also reported in the media. Investment institutions have provided more services to the legal level of taxation and finance, and help the company with less than 20 employees to have the ability to plan operations like a large enterprise."
According to public information, in 2015, Pulse geeks received the angel investment of 3 million yuan from Yun Angel Fund at the beginning of its establishment; in October 2017, Pulse geek announced that it completed the 10,000-yuan Pre-A round of financing in September of that year. The investor is Qingyun Venture Capital.
Malone said that in the near future, Pulse geek has started the A round of financing, the proceeds will be mainly used for the portable 12-lead professional ECG monitoring equipment MagitorCare, for the clinical ECG, blood pressure, blood oxygen and other physiological parameters monitoring equipment MagitorPro research and development And landing.
Currently, the above two new products are already applying for CFDA certification.
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